A practical Dukaan alternative for content-led stores with simpler operations
Dukaan offers store operations, Indian payment and delivery options and plan-based service fees. Its pricing and feature entitlements vary by region. Grigora combines website publishing, newsletters and a store with no platform commission through Stripe or Razorpay; fulfillment and processing costs still apply.
Published by Grigora · Updated · Sources and method
Is Grigora the right Dukaan alternative?
Choose Dukaan when cash on delivery, multiple warehouses, courier integrations or marketplace operations are essential. Choose Grigora when simpler product orders, website content and newsletter campaigns meet the brief. Compare the regional checkout offer and actual order costs: a lower platform commission does not replace operational capabilities.
Choose Grigora if you want…
- A website with a store in it, not a store with pages attached
- 0% platform commission with supported Stripe or Razorpay checkout
- Newsletter campaigns in the same subscription
- Design and custom code without a $49 a month tier
- White Label to resell the platform under your own brand
Stick with Dukaan if you…
- •Take cash on delivery, or collect through Razorpay or PhonePe
- •Hold stock in several warehouses and need carrier rates
- •Are running a marketplace with vendors rather than one shop
Dukaan or Grigora: the decision in one view
Dukaan alternatives at a glance
How the commerce platforms compare for a seller who also needs a proper website.
Swipe the table sideways to see every column
| Platform | Best for | Free access | Starting price | Sales fees | Data and site portability |
|---|---|---|---|---|---|
| Grigora | Site, CMS, newsletter and a 0% store | Free trial | From $12/mo billed annually | 0% platform fee; Stripe/Razorpay fees apply | Posts/content; rebuild design |
| Dukaan | Indian commerce rails and logistics | Yes (Dukaan subdomain) | US: $19/mo or $199/yr; regional prices differ | Platform fee 4.99%–0.99% by plan; processing extra | Confirm data export in merchant account |
| Shopify | Serious online stores | No (trial) | Basic $29/mo billed annually | 0% with Shopify Payments; third-party fees apply | Data/themes; platform features need rebuilding |
| Ecwid | A store bolted onto an existing site | No permanent free plan | Starter from $5/mo | 0% platform transaction fee; processing extra | Products/orders CSV; website rebuild required |
| Big Cartel | Artist and maker shops | Yes (Gold) | From $15/mo | 0% (processing only) | Partial |
| WooCommerce | Self-hosted WordPress stores | Plugin is free | Hosting from about $5/mo | 0% (processing only) | Yes |
List pricing (billed annually where offered) as of September 2026; payment-processor fees apply on all of them. Dukaan's dollar rates come from its own public plans data, and an Indian IP is served rupee rates instead. Verify current pricing on each provider's site.
Sources for the overview table
- Grigora: official reference 1
- Dukaan: official reference 1
- Shopify: official reference 1, official reference 2
- Ecwid: official reference 1, official reference 2
When to consider a Dukaan alternative
What sellers notice once the shop starts working, and the platform's own direction of travel.
The percentage never quite goes away
4.99% on Free, 3.99% on Starter, 1.99% on Growth, and still 0.99% at $1,999 a year. The better you do, the more the fee costs you in absolute terms, and the cap that is published applies in rupees only.
The free plan will not use your own domain
Custom Domain is unavailable on Free in the live feature matrix. The plan that first-time sellers land on is the one that keeps them on someone else's address.
The editor is on the $49 tier
Premium themes, the theme editor, the code editor and the header and footer script inserter all start at Growth. Seven fixed themes is the design budget below that.
Store operations and regional scope
Verify payment, delivery and feature availability for your region. A different platform can simplify publishing but may not replace the operations you currently rely on.
What Dukaan does well
- A real storefront and a working checkout on a free plan
- Cash on delivery, manual payments, Razorpay and PhonePe built in
- Dukaan Delivery, Shiprocket, carrier rates and up to 20 warehouses
- A genuine multi-vendor marketplace with commissions on Infinity
Where Dukaan falls short
- A 0.99% to 4.99% service fee on sales, on every plan
- No custom domain on the free plan
- No campaign or newsletter email anywhere in the product
- Theme editor, code editor and script inserter start at $49/mo
Grigora vs Dukaan at a glance
A commerce platform that moved upmarket, next to a site that includes the store.
| Feature | Dukaan | Grigora |
|---|---|---|
| Starting paid plan | $19/mo ($199/yr) | $12/mo ($144/yr) |
| Published platform service fee | 0.99% to 4.99% | 0% |
| Custom domain | Starter and up, not on Free | Every paid plan |
| Theme editor & code editor | Growth, $49/mo | Block editor with custom code |
| Blog & CMS | Blogs Section module | CMS, directories, comments |
| Email campaigns | Third-party plugin | Included |
| Cash on delivery and manual payments | Yes | No |
| Multi-warehouse stock | Up to 20 locations | No |
| Free SEO tools suite | No | Free SEO tools |
Grigora vs Dukaan: feature by feature
A category-by-category breakdown, pricing, AI, design, e-commerce, email, SEO, performance, and support.
The service fee on every order
Fit: GrigoraDukaan’s public plan matrix assigns a service fee of 4.99% to Free, 3.99% to Starter, 1.99% to Growth and 0.99% to Infinity. Payment processing is additional. Older FAQ wording uses different plan names, so confirm the actual rate, manual-order exclusion and any per-order cap in your region’s checkout or contract.
| Feature | Grigora | Dukaan |
|---|---|---|
| Fee on the free plan | Free trial; paid store has 0% platform commission | 4.99% |
| Fee on the entry paid plan | 0% | 3.99% |
| Fee on the $1,999/yr plan | 0% | 0.99% |
| Published cap | Not applicable | Earlier Indian pricing stated Rs 200; confirm current account terms |
| Applies to manual orders | Not applicable | No |
Takeaway: A zero platform commission does not mean zero payment, shipping or operating costs. Compare the total for your actual orders.
The free plan and the address it will not give you
Fit: GrigoraDukaan's free plan is more usable than most: a real storefront, a working checkout, cash on delivery, Dukaan Delivery, webhooks, Google Merchant Center and Search Console. One thing it refuses is your own domain. Custom Domain is marked unavailable on Free in the live feature matrix and starts at Starter, $19 a month or $199 a year. The seller Dukaan was originally built for is precisely the one who has to start paying to stop being a subdomain.
| Feature | Grigora | Dukaan |
|---|---|---|
| Cheapest plan that runs your own domain | $12/mo ($144/yr) | $19/mo ($199/yr) |
| Fee on sales while on the free plan | Free trial | 4.99% |
| Designs available at entry | website templates | 7 themes, no editor |
| AI first-draft site | Yes | No |
| Digital downloads at entry | Included | Growth ($49/mo) |
Takeaway: A free shop you cannot put on your own address is a trial with a percentage attached.
Theme controls and integration eligibility
Fit: GrigoraThe current international plan matrix gates theme and code editing and digital products above the entry tiers. However, lower plans list integrations such as Google Analytics, Facebook Pixel and Google Tag Manager. A missing custom-script editor does not mean every tracking integration requires Growth.
| Feature | Grigora | Dukaan |
|---|---|---|
| Themes below the $49 tier | website templates | 7, fixed |
| Theme editor | Block editor, every paid plan | Growth ($49/mo) |
| Custom header and footer scripts | Custom code, every paid plan | Growth ($49/mo) |
| Code editor | Code injection in the editor | Growth ($49/mo) |
| Upsell, loyalty and referrals | Not offered | Growth ($49/mo) |
Takeaway: Check the specific integration and regional plan rather than treating all analytics and custom code as the same feature.
Order notifications are not a newsletter
Fit: GrigoraNothing in Dukaan's 75-row plan matrix is a campaign builder. What is native is transactional or adjacent to it: customer notifications by email and SMS, custom SMTP, automated abandoned-cart recovery, audiences for segmenting customers, and a Hellobar. Sending an actual broadcast means installing a plugin such as Mailchimp, Mailmunch or Privy from the Dukaan plugin store and paying that provider separately. Grigora includes the list, the campaign builder, automations and segmentation in the plan.
| Feature | Grigora | Dukaan |
|---|---|---|
| Campaign and newsletter builder | Included | Third-party plugin |
| Subscribers in the plan | 2,500 to 25,000 | None included |
| Automation and segmentation | Included | Audiences, sending via plugins |
| Abandoned cart recovery | Via email automations | Native, every plan |
| Extra cost to send a campaign | None | A plugin subscription |
Takeaway: Dukaan’s notifications, abandoned-cart tools and marketing integrations can support store communication; Grigora adds newsletter campaigns in its own dashboard.
The Blogs Section versus a content system
Fit: GrigoraDukaan has a Blogs Section, listed under marketing and customer engagement, plus custom pages and a media library on every plan. It is a store module rather than a content system: no custom collections, no structured content modelling, no author profiles and no comment moderation. For a small seller, writing is usually the cheapest way to get found, and that is the part of the product that was never built out.
| Feature | Grigora | Dukaan |
|---|---|---|
| Posts and categories | Full CMS | Blogs Section module |
| Directories and collections | Included | No |
| Author profiles | Included | No |
| Moderated comments with admin replies | Included | No |
| AI writing assistance | Included | No |
Takeaway: A blog tab is not a content system, and content is how a small shop gets found without paying for every click.
Cash on delivery, Razorpay and Indian tax
Fit: DukaanHere Dukaan is not replaceable by a website builder, and this page is not going to pretend otherwise. Cash on delivery and manual payments, Razorpay and PhonePe, automated tax calculation, pincode and distance based delivery, a store locator. Grigora's checkout is Stripe and Razorpay only, with no cash on delivery and no Indian delivery layer. If most of your orders are paid at the door, stop reading here and stay where you are.
| Feature | Grigora | Dukaan |
|---|---|---|
| Cash on delivery | No | Yes |
| Manual payment methods | No | Yes |
| Payment gateways | Stripe, Razorpay | Razorpay, PhonePe and more |
| Automated tax calculation | No | Yes |
| Pincode and distance based delivery | No | Yes |
Takeaway: For a seller taking money at the door in India, Dukaan wins outright and it is not close.
Warehouses, couriers and the RTO problem
Fit: DukaanLogistics is part of Dukaan rather than a plugin for it: Dukaan Delivery, Shiprocket, real-time carrier rates, custom shipping rules, an RTO optimiser, the option to connect your own courier account, and genuine multi-warehouse inventory. Warehouse counts rise with the plan, two on Starter, five on Growth, twenty on Infinity. Grigora keeps one stock pool and leaves shipping to whatever you arrange yourself.
| Feature | Grigora | Dukaan |
|---|---|---|
| Warehouses on the entry paid plan | One stock pool | 2 |
| Warehouses on the top self-serve plan | One stock pool | 20 |
| Own delivery service | No | Dukaan Delivery |
| Real-time carrier rates | No | Yes |
| Returns and replacements flow | No | Growth and up |
Takeaway: If stock sits in more than one place, or parcels come back, Dukaan has the better machinery.
Vendors, commissions and B2B on Infinity
Fit: DukaanThe international Infinity plan data lists marketplace, vendor-management and B2B capabilities, with up to twenty warehouses. Regional entitlement differences matter: partial payments are marked available in the international payload and unavailable in the Indian one. Confirm the features you need in your account before choosing or migrating.
| Feature | Grigora | Dukaan |
|---|---|---|
| Multi-vendor marketplace | No | Infinity |
| Vendor commission management | No | Infinity |
| B2B price lists | No | Infinity |
| Partial payments by region | No | International data: yes; India data: no |
| One-click import from other platforms | Product import | Shopify, WooCommerce, Gumroad |
Takeaway: Marketplace and B2B requirements need a tested operational fit, not only a comparison of headline subscription prices.
Search visibility for a shop with little to publish
Depends on your needsDukaan's search kit is better than most commerce platforms and, unusually, it is on every plan including Free: all-in-one SEO settings, Google Search Console and Merchant Center integration, URL redirects, product filters and attributes, Facebook Pixel and Adwords conversion tracking. Two limits show up. No schema or structured-data editor appears in the plan matrix, and the script inserter that any other tag needs is Growth and above. Grigora answers with schema controls, sitemaps, IndexNow and free SEO tools, but no shopping feed.
| Feature | Grigora | Dukaan |
|---|---|---|
| Meta and sitemap controls | Yes | Yes |
| Schema and structured data | Schema controls | Not listed |
| IndexNow submission | Yes | Not listed |
| Google Merchant Center feed | No | Every plan |
| Free SEO tools suite | Free SEO tools | No |
Takeaway: Dukaan feeds the shopping results well. Grigora gives you more pages worth ranking and the tools to work on them.
Explore Grigora before switching from Dukaan
Current public product pages and plans, so you can inspect what you would be moving to. Open any image at full size.
Grigora vs Dukaan pricing
Dukaan charges a subscription and a percentage. Grigora charges the subscription.
Website, newsletter and store in one plan
USD annual equivalents shown: Starter $12, Pro $20 and Business $45 per month; month-to-month prices are $15, $25 and $59. A free trial is available. Paid plans include website, CMS, newsletter and store features with stated page, storage, bandwidth and AI allowances. Stripe or Razorpay processing fees apply; fulfillment is manual and domain registration is separate.
A plan fee, then a cut of each sale
USD figures come from the official international public plan data; Indian plans use separate rupee pricing and some different entitlements. No checkout was completed, so confirm the currency and current offer for your account. Fees are additional to payment processing. Unpublished Enterprise estimates are omitted; request a quote.
Dukaan Starter supports custom-domain connection and applies a published service fee, with region-specific prices and terms. Grigora Starter is $12 per month billed annually with no platform transaction commission through Stripe or Razorpay; processing and fulfillment costs still apply.
The real cost: Grigora vs Dukaan
A small seller on their own domain, turning over about $5,000 a month, who also wants a blog and a mailing list.
| What you pay for | Dukaan | Grigora |
|---|---|---|
| Plan that allows your own domain | Starter, $19/mo ($199/yr) | Starter, $12/mo ($144/yr) |
| Service fee on $5,000 of monthly sales | 3.99% on Starter, about $200 | $0 |
| Theme/code editor and custom scripts | Growth; lower-tier tracking integrations also exist | Included |
| Newsletter to your customer list | Third-party plugin, billed separately | Included, 2,500 to 25,000 subscribers |
| Cash on delivery and manual payments | Built in | Not offered |
| Stock across several warehouses | 2 to 20 by plan | One stock pool |
The 3.99% calculation on $5,000 is an illustration before exclusions or any applicable cap. Confirm regional checkout and fee terms. Payment processing and fulfillment costs apply separately, and newsletter use requires marketing permission.
Dukaan and Grigora: public website references
These captures show each product’s public website. See the feature and pricing sections for capabilities and plan details.
Is Grigora the right Dukaan alternative for you?
Where each platform earns its keep.
Best Dukaan alternative for sellers tired of the percentage
A fixed $12 a month with 0% commission, so growing your sales does not grow your platform bill.
… for a shop that has to be a website too
Pages, a CMS with directories and moderated comments, and a newsletter, instead of a Blogs Section and a plugin store.
… for selling to customers who pay online
Card and online payments through Stripe or Razorpay, digital downloads on every plan, and no theme editor paywall.
Dukaan is the right call if…
Cash on delivery, Razorpay or PhonePe, automated Indian tax, pincode delivery and stock in several warehouses are the job, or you are running a marketplace with vendors and commissions.
Which one is right for you?
Choose Grigora if…
- You want the platform to stop taking a cut of each order
- The shop is one part of a site that also has to publish
- You want your own domain without moving up a tier
- You want the newsletter and the store on one bill
- You are an agency reselling under your own brand
Choose Dukaan if…
- •Cash on delivery is how most of your orders are paid
- •You ship at volume and need carrier rates and warehouses
- •You are building a marketplace, not a single shop
How to switch from Dukaan to Grigora
Most of the work is the catalogue and the redirects. Dukaan's bulk catalogue tools handle products in volume, so check exactly what your plan lets you export before you begin, and keep your own copy of products, customers and orders as you go.
- 1
Calculate cost and operational fit
Compare actual service fees, payment charges, delivery costs and subscription payments. Check cash on delivery, warehouses, marketplace vendors, returns and tax requirements before estimating the cost of a replacement.
- 2
Get the catalogue out
Export products, customers and orders from Dukaan. Detailed export limits sit behind the help centre, which is protected by bot verification, so verify from inside your own dashboard rather than assuming.
- 3
Start the Grigora site
Describe the business in a sentence. The AI generates a full multi-page site with its own design direction, which you then edit block by block.
- 4
Rebuild the store and connect a gateway
Test a sample product/variant migration and connect Stripe or Razorpay. Confirm manual fulfillment, tax and shipping requirements; cash on delivery, multiple warehouses and marketplace vendor workflows need a separate solution.
- 5
Point the domain, redirect, then add what was missing
Test product and collection redirects, metadata, checkout and forms before changing DNS. Rebuild needed blog content and move only permission-based newsletter subscribers. Monitor search and orders afterward; rankings are not guaranteed.
Why people look for a Dukaan alternative in 2026
Dukaan is a commerce-first platform with payment, delivery and inventory tools. Consider an alternative when your site needs more editorial publishing or newsletter integration, but first identify which store operations depend on Dukaan.
Regional pricing and feature differences
Dukaan publishes international and Indian plan data with different prices and some different entitlements. The figures shown here identify the currency and billing period. Use the applicable checkout or contract to confirm availability, tax, service fees, caps and supported payment and delivery methods.
The service fee that survives every upgrade
Dukaan’s public plan matrix assigns a service fee of 4.99% to Free, 3.99% to Starter, 1.99% to Growth and 0.99% to Infinity. Payment processing is additional. Older FAQ wording uses different plan names, so confirm the actual rate, manual-order exclusion and any per-order cap in your region’s checkout or contract.
Free, but not on your own address
The free plan is the part of Dukaan that still serves the original user, and it is not a token: one store, seven themes, a working checkout, cash on delivery, Dukaan Delivery, webhooks, Search Console and Merchant Center. The catch is the address. Custom Domain is marked unavailable on Free in the live feature matrix and appears from Starter at $19 a month or $199 a year. So the smallest seller either accepts a platform subdomain for their brand, or pays a subscription and keeps paying 3.99% of every sale on top of it. Meanwhile the tools that would let them make the shop look like theirs, the premium themes, the theme editor, the code editor, the header and footer script inserter, all begin at Growth, $49 a month. There is a long stretch between the free plan and the first tier that feels like a product you own.
How Grigora compares
Grigora starts from the other end. It is a website platform that happens to include a store, so the pages, the content, the mailing list and the checkout all live on one subscription and one domain, and the store is not metered as a share of your revenue.
One price, no percentage, and the website included
Starter at $12 a month billed annually, $15 month to month, covers a site generated from a sentence by AI or started from one of website templates, a block editor with custom code injection, a CMS with posts, categories, author profiles, directories and moderated comments with admin replies, a newsletter with 2,500 subscribers and campaign, automation and segmentation tools, and a store with catalogue, variants, stock and digital downloads at 0% platform commission. Hosting, SSL and the CDN are included and there is no WordPress plugins for you to patch. Sitemaps, schema controls and IndexNow submission are ordinary settings rather than upgrades, and free SEO tools sit on the marketing site. Pro at $20 and Business at $45 raise the site count, the AI credits and the subscriber allowance. The point of the comparison is not that Grigora is cheaper by a few dollars a month. It is that the second column of the bill, the percentage of every order, does not exist.
Where Dukaan still wins: the door, the courier and the warehouse
If your customers pay cash when the parcel arrives, Grigora cannot serve you, and no amount of commission-free checkout changes that. Dukaan has cash on delivery, manual payments, Razorpay and PhonePe, automated tax calculation and pincode or distance based delivery, none of which a general website builder does natively. It also treats logistics as part of the product: its own delivery service, Shiprocket, real-time carrier rates, custom shipping rules, an RTO optimiser and stock across up to twenty warehouses, against Grigora's single pool. And Infinity is a real multi-vendor marketplace with vendor commission management, B2B price lists and region-dependent payment features, which Grigora does not attempt at any price. Those are the cases where the honest recommendation is to stay, pay the fee, and treat it as the cost of rails you would otherwise have to build.
Frequently asked questions
Grigora is a candidate for a content-led site with newsletters and simpler product orders through Stripe or Razorpay. Retain Dukaan or another commerce platform if cash on delivery, courier integrations, multiple warehouses or marketplace vendors are essential.
The official international data lists Starter at $19/month or $199/year, Growth at $49/month or $499/year, and Infinity at $199/month or $1,999/year, plus Free. India uses separate rupee amounts and some different features. Confirm the regional checkout and fees; unpublished Enterprise estimates are not a quote.
Dukaan’s public plan matrix assigns a service fee of 4.99% to Free, 3.99% to Starter, 1.99% to Growth and 0.99% to Infinity. Payment processing is additional. Older FAQ wording uses different plan names, so confirm the actual rate, manual-order exclusion and any per-order cap in your region’s checkout or contract. Grigora charges no platform commission on paid plans, while Stripe or Razorpay processing fees still apply.
The public plan matrix marks custom-domain connection unavailable on Free and available on Starter. International and Indian pricing differs. Grigora supports custom-domain connection on paid plans; that does not itself include purchasing or renewing the domain.
Not as campaigns. Its plan matrix covers customer notifications, custom SMTP, automated abandoned-cart recovery, audiences for segmentation and a Hellobar, but no newsletter or broadcast builder. Marketing email means adding a third-party plugin such as Mailchimp, Mailmunch or Privy and paying for it separately. Grigora includes campaigns, automations and segmentation with 2,500 to 25,000 subscribers by plan.
Some stores can move after testing catalog data, variants, images and checkout. Do not assume orders, customers, subscriptions, warehouses or vendor data are directly importable. Grigora uses Stripe or Razorpay and manual fulfillment, so resolve any operational gaps before switching and test redirects and search output.
Sources and comparison method
Published by Grigora, one of the products compared here. This is a comparison of public product documentation and published plans. Recommendations reflect the use cases described; they are not independent performance benchmarks. Homepage screenshots show how each product presents itself and do not establish feature availability.
Check the billing term, currency, regional availability, usage limits and add-ons before purchasing. A content export does not necessarily include the design, integrations or a working store. Migration steps need testing on your own site.
- Dukaan pricing
Regional pricing presentation and access to the current checkout offer.
- Dukaan international plan data
Official public data loaded by the pricing page: USD monthly/yearly plans, service-fee percentages and feature eligibility.
- Dukaan Indian plan data
Official regional rupee plans; partial-payment and other entitlements differ from international data.
- Dukaan theme data documentation
Documented catalog, store and page data for theme integrations.
Grigora references: plans and limits, commerce, MCP access, and help documentation.
Compare Grigora with other platforms
Make the switch from Dukaan to Grigora
The whole website, the newsletter and a store that takes 0% of your sales, from $12/mo. Try Grigora free, no credit card required.
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