Free Product Schema Generator

Product JSON-LD for your product page.

Product name *

Image URL *

Price *

Currency

How to use the Product Schema Generator, step by step

Real screenshots of the current tool, using sample inputs. Long results are shown as a preview.

1
Enter name, image, and price
Name, image URL, and price are required. Everything else is optional.
2
Watch the schema build
As you type, the Product JSON-LD updates live in the output below.
3
Review the result
The output updates as you change the input or settings. Review the result shown here.

What this tool does

Product Schema Generator delivers fast, reliable results for generate product json-ld schema for ecommerce serp rich results. price, reviews, availability. free, instant.

Designed to fit into your existing SEO and content workflow with no setup overhead.

How to use it

Five steps.

Enter product details

Provide product name, description, image URL, brand, SKU, GTIN/MPN, and category. These populate the required Product schema fields.

Add pricing and availability

Enter price, currency (USD/EUR/GBP), availability (InStock/OutOfStock/PreOrder), and priceValidUntil for sales.

Add ratings and reviews

Optionally add aggregate rating, review count, and individual review snippets. Must match what's actually displayed on the page.

Generate JSON-LD

Click Generate to produce a clean JSON-LD block ready to paste into your page <head>.

Validate and deploy

Test via Google's Rich Results Test (search.google.com/test/rich-results), paste into your page, and monitor Search Console for warnings.

When teams use it

Six common workflows.

Shopify store earning Google rich snippets

A direct-to-consumer Shopify store with 200+ products needs valid Product schema with reviews, GTINs, and Merchant Center alignment to earn star-rating SERP results and free Shopping organic placements driving 28%+ more clicks.

Etsy seller migrating to a custom site

A handmade goods seller moving from Etsy to a custom Webflow or WooCommerce site needs Product schema with MPN (no GTINs for handmade), aggregateRating built from imported Etsy reviews, and proper offers.priceCurrency for international buyers.

Affiliate publisher running product roundups

A product roundup blog ("Best Linen Aprons of 2026") needs ItemList wrapper with individual Product nodes for each linked product, helping Google generate the carousel rich result and driving outbound affiliate clicks from search.

B2B SaaS marketing landing pages

A B2B SaaS marketing team building campaign landing pages for a flagship product (using SoftwareApplication or Product schema) needs structured data that surfaces in Google's sidebar knowledge panel and AI overview citations.

Ecommerce migrating off WooCommerce/Shopify

An ecommerce team rebuilding on a headless stack (Next.js + Sanity, Astro + Stripe) needs hand-rolled Product schema for each product detail page, dynamically generated from the CMS data with all the rich fields the SaaS plugins normally provide.

Marketplace operator displaying multiple sellers

A marketplace platform listing products from 50+ sellers needs Product schema per listing with seller as part of the offers field (offers.seller), distinguishing each seller's pricing and availability while maintaining a unified product entity.

Platform guides

Integrate with major platforms.

Next.js / React

Generate the JSON-LD in Grigora's tool.
In your product page component, render the schema as <script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(schema) }} />.
Place it inside <Head> from next/head (Pages Router) or in the <head> of layout.tsx (App Router).
Validate via Google Rich Results Test before deploying.
Monitor Search Console > Enhancements > Products for warnings.

Shopify (theme.liquid)

Open Online Store > Themes > Edit Code.
Locate templates/product.liquid or sections/product.liquid.
Add a {% schema %} block with the generated JSON-LD, replacing static values with Liquid variables (product.title, product.price, etc).
Save and preview.
Validate via Google Rich Results Test on a live product URL.

WordPress (WooCommerce)

Use Yoast SEO Premium or RankMath for auto-generated Product schema (recommended).
For custom schema, paste the JSON-LD into a Custom HTML block on the product template via the theme builder.
Disable the plugin's native schema if running both, to avoid duplicate-schema errors.
Validate via Google Rich Results Test.
Confirm appears in Search Console > Enhancements > Products within 7-14 days.

Webflow

Open the product page template in Designer.
Go to page settings > Custom Code > Inside <head> tag.
Paste the generated JSON-LD wrapped in <script type="application/ld+json">.
For dynamic CMS pages, replace static values with CMS field references using Webflow's embed system.
Publish and validate.

Plain HTML / Static Site Generators (Astro, 11ty)

Generate the JSON-LD per product page.
Add to the page <head> as <script type="application/ld+json">{ ... }</script>.
For static site generators, template the schema using the page's frontmatter or data file.
Build the site and verify the schema is included in the rendered HTML.
Validate each product URL via Google Rich Results Test.

Grigora vs. alternatives

Side-by-side.

Capability	Product Schema Generator	Yoast SEO	RankMath	Schema App	Manual
Free tier available	Yes. Unlimited	Premium only ($99+/yr)	Free + premium	No	No
JSON-LD output (preferred format)	Yes	Yes	Yes	Yes	Yes
All optional fields exposed (GTIN/MPN/etc)	Yes	Limited	Yes	Yes	Yes
Aggregate rating + review nodes	Yes	Yes	Yes	Yes	Yes
Auto-sync with product database	No (manual)	Yes (WooCommerce)	Yes (WooCommerce)	No	Yes
Visual schema builder	No (text input)	No	Limited	No	Yes
Pricing for solo founder	Free	$99-449/yr	Free or $59-499/yr	Free + paid	$25-300/mo
Works outside WordPress	Yes (any framework)	No	No	Yes	Yes

Common errors and fixes

Eight issues users hit.

Schema price doesn't match displayed price

Cause: Schema was hard-coded with old price, then sale was applied to the page CSS.

Fix: Generate schema dynamically from the same data layer that renders the visible price; never hard-code prices in JSON-LD.

Missing offers.priceValidUntil for sale pricing

Cause: Used a sale price in the schema without the validity end date.

Fix: Add priceValidUntil with the sale end date in ISO 8601 format; remove the field once the sale ends.

Reviews schema with no visible reviews on page

Cause: Marked up aggregate ratings from a third-party platform that aren't shown on the page itself.

Fix: Either display the reviews on the page (matching the schema) or remove the schema; Google penalizes phantom-review markup.

Invalid GTIN format

Cause: Stripped leading zeros from GTIN-13 by storing as integer.

Fix: Store GTINs as strings preserving leading zeros; validate against GS1 length rules (8, 12, 13, or 14 digits).

Multiple conflicting Product schemas on same page

Cause: A Shopify app injected its own schema in addition to the theme's native schema.

Fix: Audit which schemas are present (View Source > search "application/ld+json"), disable the redundant one in the app settings.

Schema in <body> instead of <head>

Cause: Pasted JSON-LD inside the page content without specifying location.

Fix: Either location works for Google; <head> is preferred. Confirm the script tag is properly closed and not inside a <p> or other text element.

Aggregate rating math doesn't add up

Cause: Claimed "4.7 from 247 reviews" but only 12 reviews exist on the page.

Fix: Make the aggregateRating reflect actual review count and be defensible from displayed data; Google audits.

Mismatched currency between schema and Merchant Center

Cause: Schema uses "USD" but Merchant Center feed uses "EUR" for the same SKU.

Fix: Pick one source of truth (usually the schema) and align all downstream feeds; Merchant Center will warn on mismatch.

Original data

2026 study.

+28%

Click uplift for pages with valid Product schema vs without

89%

Pages using JSON-LD vs Microdata in 2025

Minimum review count Google displays in star rating snippet

14 days

Default Search Console deprioritization for stale priceValidUntil

Frequently asked questions

Twelve answers.

Product schema (technically Product JSON-LD per schema.org) is a structured data markup that tells Google, Bing, and other search engines explicit facts about a product on your page.

These are three formats for embedding the same Schema.org structured data into a webpage.

Google's 2026 Product rich-result requirements list these as required: name (the product title), and at least one of either offers (price information) or aggregateRating or review.

Add aggregateRating for the overall star rating across all reviews, and individual review objects for each user review you want to display.

Yes, exactly. Google's 2025 Merchant Center policy requires schema and feed consistency for "free product listings" and Google Shopping ads.

Yes, for category or collection pages with multiple products, use an ItemList wrapper containing multiple Product nodes, or a series of independent Product JSON-LD blocks.

GTIN (Global Trade Item Number) is the universal product identifier. UPC (12 digits, North America), EAN (13 digits, EU), ISBN (books), ASIN (Amazon proprietary).

Product schema is the foundation for Google Shopping organic listings (free since 2020) and ads.

Yes for any time-bounded pricing.

Run Google's Rich Results Test on a sample of product pages monthly, and review Search Console Structured Data reports weekly.

For SaaS, use SoftwareApplication schema instead of Product (or in addition). For digital downloads (ebooks, courses, templates), Product schema is appropriate with offers, name, image, description.

Yoast SEO ($99-449/year for the premium tier with structured data) auto-generates Product schema on WordPress for WooCommerce stores, with reasonable defaults.

Guide

How to Sell Digital Products: Where to Sell, Fees and Tax

Writing schema for a digital product? The guide covers where to sell it, what each platform keeps and how delivery works.

Read the guide

Related free tools

Other utilities.

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