The best Kajabi alternative for businesses that are not a course
Kajabi starts at $143 a month and earns it if you sell a programme: courses, coaching, community and email are as good as it gets. If you needed a website with a newsletter and a store, you are paying a creator platform's price for a brochure. Grigora is that site, that newsletter and that store from $12/mo.
Last updated September 2026
Kajabi is a premium platform for people who sell knowledge, and for that customer it is excellent: courses, coaching, communities, podcasts, funnels and email in one place, with tooling that cheaper rivals imitate. It is priced for that customer too. Basic is $143 a month billed annually, capped at 2,500 contacts and five products, and third-party gateways carry an extra Kajabi fee. The website and blog are competent and secondary. Grigora is for the much larger group of businesses whose product is not a programme: a site with its own design, a CMS, a newsletter and a store at a tenth of the price.
- A site, newsletter and store without a $143 floor
- No contact cap and no product cap on the entry plan
- 0% platform commission on Stripe or Razorpay
- An AI-designed site with a CMS, directories and comments
- White label to resell under your own brand
- •Sell courses, coaching or a paid community
- •Want funnels, pipelines and email built around a programme
- •Value a premium, mature creator ecosystem and its support
Kajabi alternatives at a glance
How the creator platforms and the all-in-one builders compare on price and scope.
Swipe the table sideways to see every column
| Platform | Best for | Free plan | Starting price | Sales commission | Export your site |
|---|---|---|---|---|---|
| Grigora | Site, newsletter and store for any business | Yes | From $12/mo | 0% (processing only) | |
| Kajabi | Courses, coaching and communities | No (trial) | From $143/mo | 0% on Kajabi Payments; 2% to 0.5% otherwise | Partial |
| Systeme.io | Funnels and courses, budget all-in-one | Yes, generous | From $17/mo | 0% (processing only) | Partial |
| Podia | Simple creator storefronts | No (trial) | From $42/mo | 5% on Mover, 0% above | Partial |
| Squarespace | Polished templates | No (trial) | From $19/mo | 2% on Basic, 0% on Core+ | Partial |
| WordPress | Maximum plugin choice | Software is free | Hosting + plugins | 0% (processing only) |
List pricing (billed annually) as of September 2026. Verify current pricing on each provider's site.
Why people switch from Kajabi to Grigora
The friction points Kajabi users hit when the business turned out to be a website.
$143 for a brochure
The course never launched, or was never the plan. The site, the list and the shop are running on a platform priced for something else.
The sixth product
Basic allows five. The next one costs $56 more a month, every month.
The Stripe fee
No revenue sharing, unless you use your own gateway, in which case Kajabi takes 2%.
The website is the supporting act
Templates and a basic blog, built to hold a programme rather than to be the product.
What Kajabi does well
- Best-in-class course, coaching and community tooling
- Email, funnels and pipelines built around programmes
- No platform fee on Kajabi Payments
- Live chat support and a mature ecosystem
Where Kajabi falls short
- A $143/mo floor with no free plan
- Contact and product caps gate every tier
- 2% to 0.5% Kajabi fee on third-party gateways
- A template-led website with a basic blog and little SEO tooling
Grigora vs Kajabi at a glance
What each price buys, and what it caps.
Premium creator platform
All-in-one platform
Grigora vs Kajabi: feature by feature
A category-by-category breakdown, pricing, AI, design, e-commerce, email, SEO, performance, and support.
The floor
Grigora winsKajabi's cheapest plan is $143 a month billed annually, or $179 monthly. That is a fair price for a platform running a six-figure course business. It is twelve times Grigora Starter for a business that wanted a site, a list and a shop.
| Feature | Grigora | Kajabi |
|---|---|---|
| Cheapest paid plan | $12/mo | $143/mo (Basic) |
| Mid tier | $20/mo (Pro) | $199/mo (Growth) |
| Top tier | $45/mo (Business) | $399/mo (Pro) |
| Month-to-month | $15/mo | $179/mo |
| Free plan | Yes | No, trial only |
Takeaway: A year of Kajabi Basic is $1,716. A year of Grigora Business, with five sites, is $540.
Contacts and products
Grigora winsKajabi's tiers are gated by audience size and catalogue: 2,500 contacts and five products on Basic, 25,000 and fifty on Growth, 100,000 and unlimited on Pro. A business with six products or 3,000 contacts is on Growth at $199. Grigora caps neither.
| Feature | Grigora | Kajabi |
|---|---|---|
| Contact cap | None (newsletter sized by subscribers) | 2,500 / 25,000 / 100,000 |
| Product cap | None | 5 / 50 / unlimited |
| What moves you up | Sites, credits, subscribers | Contacts and products |
| Sixth product on entry plan | Included | Upgrade to $199/mo |
Takeaway: On Kajabi, the catalogue and the list decide the plan. On Grigora they do not.
Gateway fees
Grigora winsKajabi's headline is no revenue sharing, and it holds if you use Kajabi Payments at 2.9% plus 30 cents. Route sales through Stripe or PayPal instead and Kajabi adds its own fee: 2% on Basic, 1% on Growth, 0.5% on Pro. Grigora charges no platform fee on any gateway.
| Feature | Grigora | Kajabi |
|---|---|---|
| Fee on Kajabi Payments | Not applicable | 0% platform, 2.9% + $0.30 processing |
| Fee on third-party gateway | 0% | 2% / 1% / 0.5% |
| Gateways | Stripe, Razorpay | Kajabi Payments, Stripe, PayPal |
| Digital downloads |
Takeaway: Kajabi's no-fee promise has a condition. Grigora's does not.
Courses, coaching & community
Kajabi winsThe honest category and the reason Kajabi exists. Course builder, assessments, drip schedules, coaching calendars, communities with live rooms, podcasts, and funnels wired to all of it. Grigora offers none of this.
| Feature | Grigora | Kajabi |
|---|---|---|
| Course builder | Best in class | |
| Coaching and scheduling | ||
| Paid community | ||
| Podcast hosting | ||
| Funnels and pipelines | Basic |
Takeaway: If the product is a programme, Kajabi wins this and the decision.
The website
Grigora winsKajabi's website builder is competent and clearly the supporting act: templates, a page editor, a blog. Grigora generates a site with its own design direction and gives you a full CMS with directories and moderated comments.
| Feature | Grigora | Kajabi |
|---|---|---|
| AI first-draft site | AI assist | |
| Templates | 131 | Template library |
| Design distinctiveness | AI art directions | Template-led |
| Blog editor depth | Full CMS editor | Basic |
| Directories and moderated comments | Built in |
Takeaway: Kajabi's site holds the programme. Grigora's site is the business.
Email marketing
Even matchBoth include email properly. Kajabi's is deep on funnel automation and gated by contacts; Grigora's is sized by subscribers and tied to the site and store.
| Feature | Grigora | Kajabi |
|---|---|---|
| Email included | 2,500 to 25,000 subscribers | 2,500 to 100,000 contacts |
| Automation and segmentation | Included | Included, deep |
| Sequences and pipelines | Basic | Best in class here |
| Professional inbox | From $5/mailbox | Separate provider |
Takeaway: Comparable newsletters. Kajabi is ahead on programme automation.
SEO & organic traffic
Grigora winsKajabi is built for launches and paid traffic. Grigora is built for organic: schema controls, IndexNow, 210 free tools.
| Feature | Grigora | Kajabi |
|---|---|---|
| Meta and sitemap controls | ||
| Schema controls | Limited | |
| IndexNow submission | ||
| Free SEO tools suite | 210 tools |
Takeaway: If search is the channel, Grigora is built for it.
Agencies & white label
Grigora winsKajabi has a partner programme for referrals and no white label. Grigora sells White Label at $199/mo, which is less than Kajabi Growth.
| Feature | Grigora | Kajabi |
|---|---|---|
| Resell under your own brand | $199/mo White Label plan | |
| Partner or affiliate programme | ||
| Multi-site dashboard | 5 sites on Business | Per account |
Takeaway: Kajabi pays referrers. Grigora lets agencies own the relationship.
Ownership & export
Even matchBoth export contacts and products. Neither exports a design. Kajabi's support is stronger, with live chat.
| Feature | Grigora | Kajabi |
|---|---|---|
| Export contacts and products | ||
| Export course content | Not applicable | Partial |
| Move the design elsewhere | Rebuild | Rebuild |
| Support | Email, priority on higher plans | Live chat |
Takeaway: Comparable on data. Kajabi wins on support hours.
Grigora vs Kajabi pricing
Kajabi prices for a course business. Grigora prices for a website that sells.
Website, newsletter & store in one plan
Annual rates shown. 0% platform commission on any gateway.
Creator platform, gated by contacts and products
Kajabi pricing as listed 2026-09-02 on kajabi.com/pricing. Kajabi Payments processes at 2.9% + $0.30 on Basic, 2.8% on Growth and 2.7% on Pro with no platform fee; third-party gateways carry the fees shown. No free plan.
Grigora Starter at $12/mo has no product cap and no gateway fee. Kajabi Basic at $143/mo caps you at five products and adds 2% on Stripe.
The real cost: Grigora vs Kajabi
A year for a business selling a handful of products and running a newsletter.
| What you pay for | Kajabi | Grigora |
|---|---|---|
| Entry plan, annual | $1,716 | $144 |
| Sixth product | Growth, $2,388/yr | Included |
| 3,000 contacts | Growth, $2,388/yr | Pro, $240/yr |
| Selling through Stripe | Plus 2% to 0.5% Kajabi fee | 0% platform fee |
| Courses and community | Included | Not offered |
| AI-designed site, CMS, directories | Templates, basic blog | Included |
| SEO tooling | Basic | 210 free tools |
Grigora vs Kajabi, side by side
Kajabi sells a platform for programmes. Grigora sells a platform for websites.
Is Grigora the right Kajabi alternative for you?
Where each platform is the right spend.
Best Kajabi alternative for businesses that are not creators
A consultancy, a shop, a studio or a local business paying $143 for a website and a list is paying for a course platform it does not use.
… for creators selling products, not programmes
Digital downloads, physical goods and a newsletter, with no product cap and no gateway fee.
… for content-led brands
Directories, moderated comments and SEO tooling, for traffic you earn rather than buy.
Kajabi is the right call if…
You sell courses, coaching or a community and the price is a fraction of what the programme brings in.
Which one is right for you?
Choose Grigora if…
- The product is not a course
- You want no contact or product caps
- You sell through your own gateway with no platform fee
- The website and its content are the business
- You are an agency that resells
Choose Kajabi if…
- •You sell courses, coaching or a paid community
- •You want funnels and pipelines built around a programme
- •Live chat support and a mature creator ecosystem matter
How to switch from Kajabi to Grigora
Contacts and products export from Kajabi; pages are rebuilt, which the AI draft makes quick. Courses have no home on Grigora, so decide about those first.
- 1
Decide what moves
If a course or community is live and earning, keep Kajabi for it and move the public website. If not, it is a straight replacement.
- 2
Start your Grigora site
Describe the business in a sentence and the AI generates a first draft with its own design.
- 3
Export contacts and products
Export the contact list into Grigora's newsletter and products into Grigora Commerce.
- 4
Move the blog
Bring posts into Grigora's CMS, where they gain directories and moderated comments.
- 5
Point your domain and redirect
Connect your domain and redirect old URLs so rankings carry over, then downgrade or cancel Kajabi.
Why people look for a Kajabi alternative in 2026
Kajabi is not overpriced for the business it was built for. A course creator clearing five figures a month gets excellent tooling for $143 or $199 and does not think twice. The people looking for an alternative are the ones who signed up for the same platform with a different business.
The floor is a course business's floor
Basic is $143 a month billed annually and $179 monthly, with no free plan. Growth is $199 and Pro is $399. Those numbers assume programme revenue. For a consultancy, a studio or a shop that wanted a site, a list and a checkout, they are an order of magnitude out.
Two caps decide the tier
Basic allows 2,500 contacts and five products. The sixth product or the 2,501st contact moves you to Growth. A newsletter that grows, or a catalogue that does, becomes a $56 a month decision made for you.
No revenue sharing, on one condition
Use Kajabi Payments and there is no platform fee. Use Stripe or PayPal and Kajabi adds 2% on Basic, 1% on Growth, 0.5% on Pro. The claim is accurate and the condition matters.
How Grigora compares
Grigora is priced for a website that sells, not a programme that ships. The site, the CMS, the newsletter and the store are one plan, and nothing about the catalogue or the list moves you up a tier.
A twelfth of the floor
Starter at $12 a month billed annually includes an AI-designed site, the CMS with directories and moderated comments, a newsletter with 2,500 subscribers, and a store with no product cap and no platform commission on your own gateway.
Where Kajabi still wins
Everything about programmes. Courses, coaching, communities, podcasts, and the funnels and email automation wrapped around them are genuinely excellent, and Grigora does not offer them. If that is your business, Kajabi is the right platform at the right price. This page is for the rest.
Frequently asked questions
For businesses that are not selling courses or coaching, Grigora is the strongest all-in-one Kajabi alternative: an AI-designed site with a real CMS, a newsletter and a store with no product cap, from $12/mo. For course creators, Kajabi remains the stronger platform.
As listed in September 2026, Kajabi Basic is $143/mo billed annually or $179 monthly with 2,500 contacts and 5 products; Growth is $199/mo or $249 monthly with 25,000 contacts and 50 products; Pro is $399/mo or $499 monthly with 100,000 contacts and unlimited products. There is no free plan.
Not when you use Kajabi Payments, which processes at 2.9% + $0.30 on Basic and slightly less on higher tiers. Using a third-party gateway such as Stripe adds a Kajabi fee of 2% on Basic, 1% on Growth or 0.5% on Pro. Grigora charges 0% platform commission on any gateway.
It works, but the website builder and blog are secondary to the course and community tooling, and the $143/mo floor prices a website out. Grigora is built for the website first.
No. Grigora has no course builder, coaching, community or podcast hosting. Those are Kajabi's strengths.
Contacts export into Grigora's newsletter and products into Grigora Commerce; pages are rebuilt, which the AI draft makes quick. Courses have no equivalent on Grigora, so businesses with a live programme usually keep Kajabi for it and move the public site.
Compare Grigora with other platforms
Make the switch from Kajabi to Grigora
A site, newsletter and store priced for a website, from $12/mo. Try Grigora free, no credit card required.
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