A Storzu alternative when the checkout needs a website around it

Why people look for a Storzu alternative in 2026

Storzu was built for a business that already sells, just not on a website. The orders arrive as WhatsApp messages, the catalogue is a folder of photos, the payment is a UPI transfer and the receipt is a screenshot. Storzu takes that and makes it orderly: a real catalogue with variants and stock, an order queue that runs through fulfilment, coupons, cancellations, returns and exchanges, a customer history, and a GST invoice generated per order. It charges nothing per sale on any plan, it never touches the money, and its free tier is permanent rather than a countdown. For an Indian micro-business that is a serious piece of software, and it is easy to see why people start there.

The website is five pages and a catalogue

Storzu describes what the builder produces plainly enough: home, about, services or products, contact and enquiry. Behind those sits the catalogue. That is the whole site. There is no blog, no posts, no articles, no content management of any kind, and the word blog does not appear in the product marketing. A shop that wants to write about the neighbourhood it trades in, publish a size guide, run a recipe series or explain what its service actually involves has to host all of that somewhere else. Ironically, Storzu's own guide library is exactly the kind of content its customers cannot make.

The catalogue stops at 500, and the photos stop sooner

Every Storzu plan carries a product ceiling: 10 on Free, 50 on Growth, 200 on Growth Plus and 500 on Pro at $39.99 a month. Pro is the top plan, so 500 is not a step on the way to more, it is the end of the road. Images are rationed alongside, listed on the India comparison table as three, four, six and eight per product by plan. A jeweller with twenty rings in four finishes, or a boutique that photographs each piece from several angles, meets both limits early. There is no enterprise tier to escape into and no published figure for storage, bandwidth or variants per product, so the only honest planning assumption is the cap you can see.

Order pings are metered, and none of them is a mailing list

Storzu messages customers about their orders over WhatsApp, DLT-registered SMS and email, with the invoice attached. That is genuinely useful. It is also counted: automated per-order messaging is reported at 50, 75 and 100 messages a month by plan, is listed as not included on the free plan, and tops up on the India pricing page at around Rs 300 for 500 messages, described as roughly a hundred orders. So notifications become a variable cost as you grow. More to the point, none of this is marketing. There is no campaign builder, no subscriber list, no segmentation, no automation and no abandoned-cart recovery anywhere in the product. The words newsletter, campaign and subscriber do not appear on the homepage, the features page or either pricing page. Every customer Storzu helps you win is a customer you can only reach again one order at a time.

How Grigora compares

Grigora starts at the other end. You describe the business in a sentence, the AI drafts a whole site with a design direction of its own, and the store, the blog and the newsletter are already inside the same subscription. Nothing is counted by catalogue size, nothing is counted by image, and the commission on a sale is zero, the same as Storzu.

One subscription for the site, the writing and the sending

Starter at $12 a month billed annually covers one site with plan-based page allowances, website templates and a block editor that accepts custom code, a CMS with posts, categories, author profiles, directories and moderated comments, a newsletter with 2,500 subscribers plus automations and segmentation, and a store with catalogue, variants, stock and digital downloads at 0% platform commission. Hosting, SSL and the CDN are included, along with metadata and schema controls, sitemaps, IndexNow submission and free SEO tools on the marketing site. Pro at $20 and Business at $45 add sites, AI credits and subscriber headroom. Put next to Storzu Growth Plus at $19.99 a month, which buys 200 products and a fixed five-page front, the difference is not really price. It is how much of the business the subscription covers.

Where Storzu still wins: UPI, bookings and the GST invoice

Three things Storzu does that Grigora does not do at all. It collects money by direct UPI into the seller's own bank account with a payment-proof review before dispatch, and by cash on delivery, which means a seller can trade before any gateway has approved them and pay no processor fee on those orders. Grigora's checkout is Stripe and Razorpay only, so a merchant account comes first. It handles time as well as goods: timed appointment slots, a token queue for walk-ins, and on Pro a stay and rental calendar with deposits, blackout dates and overlap protection, with double-booking blocked at the database level. Grigora has no bookings of any kind. And it treats Indian tax paperwork as product, generating a sequential Tax Invoice or Bill of Supply with HSN or SAC codes, place of supply and the CGST, SGST and IGST split, then attaching it to the order email, while also encoding conduct rules for regulated professions such as advocates, chartered accountants and food businesses. If your week is made of appointments, UPI transfers and invoices that have to be compliant, Storzu is the better tool and this page will not argue otherwise.