Skip to main content
Close-up of a luxurious car interior, focusing on the dashboard and leather stitching, well-lit.

AI website builder for car dealership

A car dealership website. For the next drive.AI website builder for car dealership

Present current vehicles, specifications and an easy route to sales enquiries.

Create your car dealership website
Name & style (optional)Options · English

Choose a starting style

Try it free for 14 days. No credit card needed. 14 days free. No card needed. See plans

Try an example, then make it yoursTry an example
Explore car dealership templates

Your work deserves a good first impression

Car Dealership website templates.
New drives, well framed.

All car dealership templates

Explore templates for car dealership websites. Preview a design, then make the content, photographs and colours your own.

A first draft, with room to make it yours

How to create
your car dealership website.

Start with an idea or a relevant template. Refine it around your car dealership audience and the information they need.

  1. Describe your car dealership website

    Tell the AI who you serve, what you offer and the style you want. Include searchable vehicle inventory and detailed vehicle pages in your brief, or choose a relevant template.

    Name your audience and the next action you want visitors to take.
  2. Review and make it yours

    Ask the AI Editor for any change, or click an element to show what you mean. Add your own photographs and review searchable vehicle inventory, detailed vehicle pages, finance & lease options before sharing your website.

    Confirm every claim and replace sample content with your actual details.
  3. Preview, then publish

    Check the website on phones, tablets and desktop screens. Publish with hosting and SSL, and connect a domain you own when your plan includes custom domains.

    Test your contact form and every external service link after publishing.

The details that help visitors choose

Searchable Vehicle Inventory.
One clear website.

A car dealership website puts your current inventory, your departments, and your contact routes in one place, and Grigora builds one for your lot from a description of the dealership. The AI drafts the layout, copy, and images, then you change anything by describing it in the AI Editor.

Searchable Vehicle Inventory

Provide a comprehensive, easy-to-search database of your new and used vehicles. Include filters for make, model, year, price, mileage, and features. Ensure it's always up-to-date.

Detailed Vehicle Pages

Each vehicle should have its own page with multiple high-resolution photos, 360-degree views, full specifications, pricing, and a list of features. Include a carfax report or similar history where applicable.

Finance & Lease Options

Clearly explain your financing and leasing options. Provide a pre-qualification form, a payment calculator, and information on special offers or incentives. Transparency is key for building trust.

Explore Grigora Commerce
Try a style. Explore the design.
Your website
A dealership salesperson handing new car keys to a smiling customer in a bright, modern reception area.Luxury Boutique Showroom

A clear first impression

Searchable Vehicle Inventory

Provide a comprehensive, easy-to-search database of your new and used vehicles. Include filters for make, model, year, price, mileage, and features. Ensure it's always up-to-date.

Your work, clearly presented

Interactive design inspiration. Illustrative photography and sample copy.

Plan the pages your visitors will use

The right information.
A complete picture of your work.

A practical car dealership website content guide. Choose the pages that fit what you do and keep the important answers close.

Searchable Vehicle Inventory

Provide a comprehensive, easy-to-search database of your new and used vehicles. Include filters for make, model, year, price, mileage, and features. Ensure it's always up-to-date.

Detailed Vehicle Pages

Each vehicle should have its own page with multiple high-resolution photos, 360-degree views, full specifications, pricing, and a list of features. Include a carfax report or similar history where applicable.

Finance & Lease Options

Clearly explain your financing and leasing options. Provide a pre-qualification form, a payment calculator, and information on special offers or incentives. Transparency is key for building trust.

Service & Parts Department

Dedicated sections for your service department (online scheduling, service menu, specials) and parts department (ordering, accessories). This captures ongoing customer needs.

About Us & Dealership Difference

Share your dealership's history, values, and what sets you apart from competitors. Introduce key staff members and highlight any community involvement or awards to build local trust.

Automotive News & Reviews Blog

Publish articles on new car reviews, maintenance tips, industry trends, or local automotive events. A blog positions you as an expert and attracts visitors interested in car-related content.

Learn from the pages visitors use.

Review site analytics to understand which pages people visit. Keep searchable vehicle inventory and contact information easy to reach, and update them when your work changes.

Explore the tools behind your website

Make the next step obvious

A question. An enquiry.
A clear next step.

Choose how visitors to your car dealership website reach you. Make each action fit the services and processes you already use.

Give enquiries a clear route

Help visitors ask about searchable vehicle inventory. Use a contact form that collects the details your team needs, and explain what happens after an enquiry.

Your team reviews requests and confirms the next step.

Connect the services you use

Keep specialist workflows for your car dealership website in the services you already use. Add clear links and explain their process before visitors leave your site.

Your chosen provider handles its own availability, confirmations and account access.

Add commerce when it fits

If you sell products or agreed services, add Grigora Commerce product pages, a cart and checkout with your connected Stripe, Razorpay, PayPal, or Paddle account. Explain prices, terms and fulfillment before accepting payment.

Your team manages orders and fulfillment; payment provider fees and terms apply.

See how Commerce works

SEO for car dealership websites

Help the right people
discover your website.

Good car dealership website SEO starts with useful pages. Make searchable vehicle inventory, your contact details and your story easy to find.

Illustrative search result

Your website

https://car-dealership.example/

Your website | Car Dealership

Explore searchable vehicle inventory and detailed vehicle pages, learn about our approach and find out how to contact us.

Fictional example. Search engines choose the final title and snippet.

Titles and descriptions you can edit

Give pages for searchable vehicle inventory and detailed vehicle pages clear titles. Write descriptions that match their actual content.

Useful information for your audience

Explain searchable vehicle inventory with original copy and relevant photographs. Keep contact details and any locations you serve accurate.

Connected hosting and published pages

Publish with hosting, HTTPS and a sitemap. Use clear navigation so visitors and search engines can reach your pages. Custom domains are available on paid plans.

Use relevant photographs, helpful image descriptions and original copy about your work and the people you serve.

Explore free SEO tools

Room to start. Room to grow.

14 days free.
Choose what your website needs.

Current plans & pricing

Try it free for 14 days

Build and review your first car dealership website draft with no card needed. Choose a plan before the trial ends to keep the site online.

  • A first draft you can review and customize
  • Website hosting, SSL and CDN included
  • Page, form and newsletter usage limits to review

Choose room for your website to grow

Compare plans for your domain and the content your car dealership website needs. Paid plans keep your site online after the trial and let you connect a domain you own.

  • Connect a domain you own
  • Keep the site online after the trial
  • Choose capacity for your pages, content and enquiries

Check current plan limits and feature eligibility before choosing. Connected payment providers have their own terms and processing fees.

The last check before going online

Ready for
your first online visitor?

Walk through your car dealership website as a visitor would. Review these details before publishing, and again whenever your content changes.

0 of 5 items reviewed

Review your car dealership website before publishing

Before you go online

Car Dealership website builder FAQs.

Clear answers about creating a car dealership website, its content and the tools you can use.

Can I use Grigora to send newsletters and promotions to my car dealership clients?

Absolutely. Grigora features a built-in newsletter system perfect for car dealerships. You can create, send, and track professional emails to announce new models, sales events, or service specials. Easily integrate newsletter subscription forms and popups on your website to build your customer email list, enabling direct marketing and fostering customer loyalty and repeat business.

Are there analytics tools to track my car dealership website's performance and customer engagement?

Grigora includes a built-in privacy-friendly analytics dashboard that tracks traffic, engagement, and performance insights. You can also integrate Google Analytics for more detailed reporting. These tools help you understand how visitors interact with your website, which vehicles are most popular, and how effective your lead generation efforts are, allowing you to optimize your online presence for your dealership.

How do I list vehicle inventory if I'm not really running the sale through an online checkout?

Set up a directory collection for your inventory instead of a commerce product catalog. Directories support the field types a car listing actually needs: multi-image for photo sets, option fields for make, model, trim, or fuel type, text and rich text for descriptions, switch for available versus sold, datetime for the date listed, and reference fields to connect a vehicle to a financing or trade-in page. There's no checkout step involved, since it's a content collection, not a product.

Can I sell parts, accessories, or dealership merchandise on the same site as my vehicle listings?

Yes. Parts, accessories, and branded merchandise are physical goods, so they fit Grigora Commerce: set up SKUs and variants such as sizes, colors, or part numbers, track inventory, take payment through Stripe, Razorpay, PayPal, or Paddle, and run discounts. That runs independently from how your vehicles are displayed in a directory, so a parts sale and a vehicle listing don't need to share the same setup.

Can my sales, service, and parts departments each have their own email address on our domain?

Yes, through Grigora Mail. It's business email on your own domain starting at $5/month, with up to 10 aliases, so sales@, service@, parts@, and financing@ can all land in one inbox. You can create a label for each department and apply it yourself, and it works from iOS and Android browsers or mail apps.

My inventory changes daily. Is there a faster way to keep listings current than editing pages by hand?

Grigora's MCP server lets an AI agent manage your site's directory items and redirects directly. That means an agent can add a vehicle when it arrives, update a listing when a price or status changes, and remove it once it's sold, without you opening the AI Editor for every change.

Can I let past customers know when new inventory arrives or when I'm running a sale?

Yes, using the built-in Newsletters and Email Builder. You can write and design a new arrivals or monthly specials email and send it to your list from the same platform. It's a separate tool from Grigora Mail, which is for day-to-day department inboxes rather than bulk sends.

How does this compare to a dealership platform like Dealer.com?

Dealer platforms plug into your DMS and syndicate feeds. Grigora does not sync inventory from a DMS, so you add vehicles yourself as directory items. In exchange you get the whole site, blog, newsletters, parts store, and SEO tools on one $15 a month plan you control directly.

How do I list vehicle inventory on a website?

Define a vehicle directory once with the fields buyers filter on: year, make, model, trim, mileage, drivetrain, price, stock number, VIN. Each car you add renders on the same template with its photo set. Retire a listing when the car sells, and the index page updates itself.

How do I move my dealership website off Wix?

Plan on rebuilding, since there is no importer for sites made with the AI builder. Describe your lot, let the AI produce a first draft, then re-enter your inventory as directory items and paste in your about and finance page copy. Add redirects for the old URLs before you point the domain across.

How much does a car dealership website cost?

Plans start at $15 a month on Starter, or $144 a year, which works out to $12 a month, with Pro at $25 a month. A free trial is available instead of a free tier. Department mailboxes are $5 a month each, and parts sales run through your own Stripe, Razorpay, PayPal, or Paddle account.

Ready to choose a plan for your website?

See current plans & pricing

Bring your work online.

Describe your car dealership website. Get a first draft you can edit and make your own.

Start building free
Automotive technician using a diagnostic tablet connected to a car engine in a well-equipped service bay.