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AI website builder for estheticians

An esthetician website. Your touch, your care.Esthetician.Your touch, your care.

Present your treatments, practitioner profiles and appointment enquiry information.

Create your estheticians website
Name & style (optional)Options · English

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Try an example, then make it yoursTry an example
Explore estheticians templates

Your work deserves a good first impression

Estheticians website templates.
Explore skin treatments.

All estheticians templates

Explore templates for estheticians websites. Preview a design, then make the content, photographs and colours your own.

A first draft, with room to make it yours

How to create
your estheticians website.

Start with an idea or a relevant template. Refine it around your estheticians audience and the information they need.

  1. Describe your estheticians website

    Tell the AI who you serve, what you offer and the style you want. Include treatment menu & descriptions and before & after gallery in your brief, or choose a relevant template.

    Name your audience and the next action you want visitors to take.
  2. Review and make it yours

    Edit your draft visually. Add your own photographs and review treatment menu & descriptions, before & after gallery, about me & philosophy before sharing your website.

    Confirm every claim and replace sample content with your actual details.
  3. Preview, then publish

    Check the website on phones, tablets and desktop screens. Publish with hosting and SSL, and connect a domain you own when your plan includes custom domains.

    Test your contact form and every external service link after publishing.

The details that help visitors choose

Treatment Menu & Descriptions.
One clear website.

An esthetician website is a studio's service menu, proof of results and retail shelf in one place, and Grigora builds it for skin professionals without code or a developer. Tell it what you offer, facials, peels, waxing, lash work or microneedling, and the AI drafts a treatment menu with prices, a gallery for before and after photos, a bio page and a contact form, all editable by dragging blocks.

Treatment Menu & Descriptions

Clearly list all your specialized skincare treatments (e.g., facials, chemical peels, microdermabrasion, waxing). Provide detailed descriptions, benefits, and transparent pricing for each service, helping clients choose.

Before & After Gallery

Visually demonstrate your expertise! Showcase high-quality 'before & after' photos of client results (with permission). Organize them by treatment type or skin concern to prove your effectiveness and build trust.

About Me & Philosophy

Share your credentials, training, and your personal philosophy on skincare. Clients want to know who is caring for their skin. A professional photo and an engaging bio help build rapport and confidence.

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Try a style. Explore the design.
Your website
Esthetician discussing skincare concerns with a client, pointing to a diagram on a tablet in a well-lit consultation room.Luxury Skin Clinic

A clear first impression

Treatment Menu & Descriptions

Clearly list all your specialized skincare treatments (e.g., facials, chemical peels, microdermabrasion, waxing). Provide detailed descriptions, benefits, and transparent pricing for each service, helping clients choose.

Your work, clearly presented

Interactive design inspiration. Illustrative photography and sample copy.

Plan the pages your visitors will use

The right information.
A complete picture of your work.

A practical estheticians website content guide. Choose the pages that fit what you do and keep the important answers close.

Treatment Menu & Descriptions

Clearly list all your specialized skincare treatments (e.g., facials, chemical peels, microdermabrasion, waxing). Provide detailed descriptions, benefits, and transparent pricing for each service, helping clients choose.

Before & After Gallery

Visually demonstrate your expertise! Showcase high-quality 'before & after' photos of client results (with permission). Organize them by treatment type or skin concern to prove your effectiveness and build trust.

About Me & Philosophy

Share your credentials, training, and your personal philosophy on skincare. Clients want to know who is caring for their skin. A professional photo and an engaging bio help build rapport and confidence.

Online Booking & Consultation

Make it effortless for clients to book appointments or consultations. Provide clear calls-to-action that link to your scheduling system and explain any pre-appointment forms or preparation instructions.

Client Testimonials & Reviews

Build credibility through social proof. Feature glowing reviews from satisfied clients about their results and experience. Positive feedback is incredibly influential for attracting new clients in the skincare industry.

Skincare Blog & Tips

Position yourself as a trusted skincare authority. Share valuable content like skincare tips, product recommendations, advice on specific skin concerns, or seasonal guides. This attracts organic traffic and educates potential clients.

Learn from the pages visitors use.

Review site analytics to understand which pages people visit. Keep treatment menu & descriptions and contact information easy to reach, and update them when your work changes.

Explore the tools behind your website

Make the next step obvious

A question. An enquiry.
A clear next step.

Choose how visitors to your estheticians website reach you. Make each action fit the services and processes you already use.

Give enquiries a clear route

Help visitors ask about treatment menu & descriptions. Use a contact form that collects the details your team needs, and explain what happens after an enquiry.

Your team reviews requests and confirms the next step.

Connect the services you use

Keep specialist workflows for your estheticians website in the services you already use. Add clear links and explain their process before visitors leave your site.

Your chosen provider handles its own availability, confirmations and account access.

Add commerce when it fits

If you sell products or agreed services, add Grigora Commerce product pages, a cart and checkout with your connected Stripe or Razorpay account. Explain prices, terms and fulfillment before accepting payment.

Your team manages orders and fulfillment; payment provider fees and terms apply.

See how Commerce works

SEO for estheticians websites

Help the right people
discover your website.

Good estheticians website SEO starts with useful pages. Make treatment menu & descriptions, your contact details and your story easy to find.

Illustrative search result

Your website

https://estheticians.example/

Your website | Estheticians

Explore treatment menu & descriptions and before & after gallery, learn about our approach and find out how to contact us.

Fictional example. Search engines choose the final title and snippet.

Titles and descriptions you can edit

Give pages for treatment menu & descriptions and before & after gallery clear titles. Write descriptions that match their actual content.

Useful information for your audience

Explain treatment menu & descriptions with original copy and relevant photographs. Keep contact details and any locations you serve accurate.

Connected hosting and published pages

Publish with hosting, HTTPS and a sitemap. Use clear navigation so visitors and search engines can reach your pages. Custom domains are available on paid plans.

Use relevant photographs, helpful image descriptions and original copy about your work and the people you serve.

Explore free SEO tools

Room to start. Room to grow.

Start free.
Choose what your website needs.

Current plans & pricing

Start free and build your first version

Try the AI builder and review your first estheticians website draft. Check the pricing page for current features and usage limits.

  • A first draft you can review and customize
  • Website hosting, SSL and CDN included
  • Page, form and newsletter usage limits to review

Choose room for your website to grow

Compare plans for your domain and the content your estheticians website needs. Paid plans add custom domains and Directory Maker for structured content.

  • Connect a domain you own
  • Organize content with custom directory fields
  • Choose capacity for your pages, content and enquiries

Check current plan limits and feature eligibility before choosing. Connected payment providers have their own terms and processing fees.

The last check before going online

Ready for
your first online visitor?

Walk through your estheticians website as a visitor would. Review these details before publishing, and again whenever your content changes.

0 of 5 items reviewed

Review your estheticians website before publishing

Before you go online

Estheticians website builder FAQs.

Clear answers about creating a estheticians website, its content and the tools you can use.

How can Grigora help estheticians create a professional online presence?

Grigora offers a user-friendly drag-and-drop editor with over 50 customizable blocks and 50+ ready-made templates, perfect for estheticians. You can design a sophisticated, mobile-friendly website to showcase your treatments, before-and-after photos, and expertise. Custom domain support, free SSL, CDN, and hosting ensure a secure and reliable platform for your clients.

Can I easily update my services, pricing, or client testimonials on the website?

Yes, Grigora's intuitive drag-and-drop editor allows for quick and easy content updates. You can add new treatment descriptions, update pricing, or upload client testimonials. The built-in blogging platform is also ideal for sharing skincare tips, product recommendations, or announcing special offers, keeping your site fresh and informative.

Does Grigora offer SEO tools to help estheticians attract new local clients?

Grigora includes comprehensive SEO tools to boost your local search visibility. You'll find built-in on-page SEO suggestions, a keyword research tool to target relevant local terms, meta tag customization, and URL optimization. Google Search Console integration also helps you monitor your site's performance and attract more potential clients in your area.

Is it possible to integrate online appointment scheduling for my esthetics practice?

While Grigora doesn't have a built-in booking system, you can easily embed widgets or links from popular third-party appointment scheduling services (e.g., Vagaro, Mindbody) directly onto your website. This allows clients to book treatments seamlessly, connecting external tools with your Grigora-built site.

Can I use AI to help generate content or visuals for my esthetician website?

Absolutely. Grigora's AI tools can be very helpful. Use the AI website generator for a quick site draft, the AI blog writer to create engaging posts on skincare routines or treatment benefits, and AI image generation to create appealing visuals of your spa or treatment results. The AI paragraph rephraser can refine service descriptions or FAQs.

How can I capture leads and build an email list for promotions?

Grigora's interactive form builder allows you to create custom lead capture forms for inquiries or consultations. You can also implement newsletter subscription forms and popups to build an email list. Use the built-in newsletter system to send out promotions, new treatment announcements, or seasonal offers, keeping clients engaged and informed.

I sell retail skincare (cleansers, serums, SPF) at my studio front desk. Can I sell those online too, not just list my services?

Yes. Grigora Commerce gives each product its own page, with variants for things like size or formula, SKUs, and inventory tracking, plus checkout through Stripe or Razorpay (or a link to an external checkout). You can also run discounts when you want to move older stock or promote a new line.

Where do before-and-after photos from facials, peels, or microneedling belong on the site?

Build a directory, which is a structured content collection, and use its image or multi-image fields to create a treatment results collection. That keeps results organized by treatment type and easy to browse, instead of scattered across individual blog posts.

I run a studio with a few estheticians. Can each one get their own bio with specialties and certifications?

Yes, directories support team pages, and each entry can combine typed fields such as text, rich text, image, and option, so you can list every esthetician's specialties, certifications, and photo in a consistent format across profiles.

My site is currently on Wix. Will switching mean rebuilding everything from scratch?

No. Grigora includes automatic migration from Wix, so your existing content carries over instead of starting a rebuild from zero.

Can I sell something like an at-home aftercare guide or skincare routine as its own product?

Yes. Grigora Commerce supports digital downloads with protected delivery, so a PDF aftercare guide or at-home routine can be sold as its own product, separate from your service list.

How do I build a website for my esthetician studio?

Describe the studio, the treatments you perform and who you treat, then let the AI generate the first draft. Swap in your own photos, set your prices on the treatment menu, add the intake form and connect your domain. Most of the work is editing what is already there, not building from a blank page.

How much does an esthetician website cost?

Paid plans open at $15 a month on Starter, billed annually at $144, and Pro runs $25 a month. There is a free trial, not a free forever tier. Hosting, SSL and a custom domain come with the plan, and retail sales settle into your own Stripe or Razorpay account.

How do I get my studio to show up in local search?

Give each treatment and each area you serve its own page rather than one long list, keep your name, address and hours consistent, and write posts about the concerns clients ask about. Grigora generates sitemaps, pings IndexNow, offers on-page suggestions and connects to Search Console so you can watch what happens.

Can a solo esthetician build this without hiring a developer?

Yes. Everything happens in a visual editor: click a block, change the text, drag it somewhere else. Nothing requires plugins, hosting setup or template files. Publishing, adding a page for a new treatment and updating prices before a launch each take a few minutes between clients.

Ready to choose a plan for your website?

See current plans & pricing

Bring your work online.

Describe your estheticians website. Get a first draft you can edit and make your own.

Start building free
Serene spa reception area with a minimalist design, comfortable seating, and subtle botanical accents.