A HubSpot alternative for a website that does not need a CRM licence
HubSpot Content Hub combines website publishing with the wider CRM ecosystem. Grigora offers a website, newsletter and store from $12/mo billed annually. Compare team allowances and the content, payment and customer-record workflows your business uses.
Published by Grigora · Updated · Sources and method
Is Grigora the right HubSpot alternative?
Grigora is a HubSpot Content Hub alternative for teams that want a website, newsletter and product store without adopting the wider CRM suite. HubSpot fits CRM-driven content, personalisation and sales workflows, including its payment-link tools. Compare seat allowances, current offers and required Hubs, and keep CRM records and automations separate from website migration.
Choose Grigora if you want…
- Five or 15 included team members, or unlimited on Business
- A store in the same plan as the site
- A newsletter included, not a separate Hub
- A CMS with directories and moderated comments
- An AI-designed first draft
Stick with HubSpot if you…
- •Run marketing out of HubSpot's CRM already
- •Need personalised content driven by contact records
- •Have a marketing team and a Professional-tier budget
HubSpot or Grigora: the decision in one view
HubSpot alternatives at a glance
How the CRM-attached CMS platforms compare with all-in-one builders.
Swipe the table sideways to see every column
| Platform | Best for | Free access | Starting price | Sales fees | Data and site portability |
|---|---|---|---|---|---|
| Grigora | Site, newsletter and store, one price | Free trial | From $12/mo billed annually | 0% platform fee; Stripe/Razorpay fees apply | Posts/content; rebuild design |
| HubSpot Content Hub | CRM-driven marketing sites | Yes, with branding | From $10/seat/mo promotional; check terms | Payment tools and processing fees depend on product | Partial |
| Bitrix24 | CRM suite with a site module | Yes (limited) | From $49/mo | 0% (processing only) | Partial |
| Zoho Sites | Businesses inside the Zoho suite | Trial | From $5/site/mo | Store is Zoho Commerce | No |
| Webflow | Designer-grade builds with CMS | Yes | From $15/mo | 0% except 2% Ecommerce Standard; processing extra | Static code on eligible Workspace; CMS/store separately |
| WordPress | Maximum plugin choice | Software is free | Hosting + plugins | 0% (processing only) | Yes |
List pricing (billed annually) as of September 2026. HubSpot Content Hub Starter is priced per seat. Verify current pricing on each provider's site.
Sources for the overview table
- Grigora: official reference 1
- Webflow: official reference 1, official reference 2
Why people switch from HubSpot to Grigora
The friction points Content Hub users hit when the website is not a marketing department.
The seat count
Every editor is a seat, and the invoice grows with the team rather than the site.
The $500 step
Professional adds advanced content features at a higher price. Evaluate whether the needed features are available in Starter or in the wider HubSpot bundle before upgrading.
A different store workflow
Content Hub is not a full retail-store backend, but HubSpot does support a product library, payment links, invoices and recurring subscriptions. Its payment links can be embedded in pages. Grigora includes a native catalogue, inventory and store checkout; compare fulfilment and billing workflows rather than claiming HubSpot cannot sell.
The newsletter is another Hub
Campaign email is Marketing Hub. The site plan does not include it.
What HubSpot does well
- CRM-integrated CRM-driven personalisation and attribution
- A mature blog and content-marketing toolset
- A generous free tier and a large partner ecosystem
- Strong support on paid tiers
Where HubSpot falls short
- Starter is priced per seat
- Professional starts at $500 a month
- Payment tools available; no full native retail-store backend
- Campaign email is a separate Hub, and free tools carry branding
Grigora vs HubSpot Content Hub at a glance
The seat is the unit HubSpot counts. Grigora counts sites.
| Feature | HubSpot | Grigora |
|---|---|---|
| Starting paid plan | From $10/seat/mo promotion; $20 reference | $12/mo annual, five team members |
| Professional tier | $500/mo, 3 seats | $20/mo (Pro) |
| Online store | Product/payment tools; not a retail-store backend | Included |
| Campaign email | Marketing Hub, separate | Included |
| CRM-driven personalisation | Specialist tools | No |
| AI first-draft site | AI assist | Yes |
| Free tier branding | HubSpot branding | Free trial |
| Free SEO tools suite | SEO recommendations | Free tools |
| White label for agencies | No | $199/mo plan |
Grigora vs HubSpot: feature by feature
A category-by-category breakdown, pricing, AI, design, e-commerce, email, SEO, performance, and support.
Per seat versus per site
Depends on your needsGrigora Starter includes five team members, Pro 15 and Business unlimited. HubSpot Content Hub Starter is priced per seat, while Professional and Enterprise include seats and charge for additional access. Compare the actual roles and seat entitlements, including current promotions.
| Feature | Grigora | HubSpot |
|---|---|---|
| Unit of pricing | Plan with team-member allowance | Seat |
| Entry plan, one editor | $12/mo | From $10 promotional; verify term |
| Entry plan, four editors | $12/mo | From $40 promotional; verify term |
| Professional tier | $20/mo (Pro) | $500/mo, 3 seats |
| Extra seat on Professional | Five / 15 / unlimited included by plan | Obtain current additional-seat quote |
Takeaway: Compare equivalent team permissions, actual seat counts and the checkout offer.
CRM-driven content
Fit: HubSpotThe honest category. Content Hub's reason to exist is the CRM underneath it: pages that change by who is looking, forms that create contacts, reporting that follows a visitor to a deal. Grigora has none of that and does not pretend to.
| Feature | Grigora | HubSpot |
|---|---|---|
| Smart content by contact record | No | Yes |
| Forms into a CRM pipeline | Built-in forms | Yes |
| Attribution reporting | Site analytics | Specialist tools |
| Membership and gated content | No | Yes |
Takeaway: If the website is a lead engine feeding a sales team, this category decides it for HubSpot.
Selling on the site
Depends on your needsContent Hub is not a full retail-store backend, but HubSpot does support a product library, payment links, invoices and recurring subscriptions. Its payment links can be embedded in pages. Grigora includes a native catalogue, inventory and store checkout; compare fulfilment and billing workflows rather than claiming HubSpot cannot sell.
| Feature | Grigora | HubSpot |
|---|---|---|
| Native store | Yes | No |
| Catalog, variants and stock | Yes | Product library; retail inventory may need integration |
| Digital downloads | Yes | Integration |
| Platform commission | 0% | Check payment-processing and platform fees |
Takeaway: Choose a product-store workflow or a CRM-linked payment workflow according to the business.
Newsletter & email
Fit: GrigoraCampaign email is Marketing Hub, a separate product; HubSpot's free tools include a limited monthly send allowance with branding. Grigora includes the list, the campaigns and the automations in the site plan.
| Feature | Grigora | HubSpot |
|---|---|---|
| Email in the site plan | 2,500 to 25,000 subscribers | Free tools, limited and branded |
| Full campaign platform | Included | Marketing Hub, separate |
| Automation and segmentation | Included | Marketing Hub tiers |
| Signup forms tied to the site | Yes | Yes |
Takeaway: On HubSpot the newsletter is another Hub. On Grigora it is in the plan.
Design & the editor
Depends on your needsHubSpot provides website themes, a drag-and-drop editor and AI content tools, while Grigora provides editable blocks and a generated draft. A ready-made HubSpot theme does not necessarily require custom development; compare the work needed for your particular layout.
| Feature | Grigora | HubSpot |
|---|---|---|
| AI first-draft site | Yes | AI assist |
| Templates | a library of website templates | Theme marketplace |
| Custom themes | Custom code injection | Developer-built |
| Editing without a developer | Yes | Within the theme |
Takeaway: Test a representative page and routine update in each editor.
Blog & content
Depends on your needsHubSpot's blog is mature, with authors, tags, scheduling and SEO recommendations built for content marketing teams. Grigora adds directories and moderated comments with admin replies, and an AI writer.
| Feature | Grigora | HubSpot |
|---|---|---|
| Blog editor depth | Full CMS editor | Full, marketing-oriented |
| Directories and collections | Built in | HubDB, higher tiers |
| Comments and moderation | Included, with admin replies | Basic |
| AI blog writing | Yes | AI assist |
| SEO recommendations | Free tools | Built in |
Takeaway: Compare content models, editor access and the required features rather than assuming one plan covers every workflow.
The free tier
Fit: HubSpotHubSpot offers ongoing free tools with restrictions and branding. Grigora offers a free trial, with paid website plans for continued use. A trial is not equivalent to a permanent free tier.
| Feature | Grigora | HubSpot |
|---|---|---|
| Free plan | Free trial | Yes |
| Users on free | Trial terms | Up to 2 |
| Branding on free | Check trial publishing terms | HubSpot branding |
| CRM on free | No | Yes |
Takeaway: HubSpot’s free tools may suit a small CRM and basic content workflow; check their current limits.
Agencies & white label
Fit: GrigoraHubSpot has a solutions-partner programme for agencies, while Grigora offers a separately priced White Label plan. These are different models: compare branding, account ownership, support, client access and the scope of services you intend to resell.
| Feature | Grigora | HubSpot |
|---|---|---|
| Resell under your own brand | $199/mo White Label plan | No |
| Partner programme | No | Solutions partners |
| Cost per client site | One subscription | Seats or a Hub |
Takeaway: HubSpot partners implement. Grigora agencies resell.
Ownership & export
Depends on your needsHubSpot supports HTML exports of pages, blog posts and templates, plus data exports. Exported files do not reproduce every HubSpot dynamic feature or CRM integration. Grigora exports supported content; test the exact format and rebuild integrations as needed.
| Feature | Grigora | HubSpot |
|---|---|---|
| Export blog content | Yes | Yes |
| Export contacts | Yes | Yes |
| Move the design elsewhere | Rebuild | Rebuild or re-theme |
| Support | Email; priority, phone and onboarding by plan | Paid tiers, phone on higher |
Takeaway: Comparable. HubSpot's support is stronger on paid tiers.
Explore Grigora before switching from HubSpot
Current public product pages and plans, so you can inspect what you would be moving to. Open any image at full size.
Grigora vs HubSpot Content Hub pricing
HubSpot counts seats. Grigora counts sites.
Website, newsletter & store in one plan
Annual Grigora prices shown. Team allowances are five on Starter, 15 on Pro and unlimited on Business; content, storage, bandwidth and subscriber limits also apply.
Content Hub, per seat then per tier
HubSpot’s current Content Hub product page shows a Starter promotion from $10/seat/mo against a $20 reference rate, Professional from $500/mo including three seats, and Enterprise from $1,500/mo including five seats. Confirm eligibility, billing term, renewal and extra-seat prices in a current quote. Marketing email features and payment tools depend on the products and plans selected.
Grigora Starter includes a site, newsletter, store and five team members for $12/mo billed annually. HubSpot’s current Starter promotion begins at $10 per seat per month and offers a different CRM-linked workflow. Compare the complete quote and required Hubs.
The real cost: Grigora vs HubSpot
A small business site with three people editing, a newsletter and a shop.
| What you pay for | HubSpot | Grigora |
|---|---|---|
| CMS, three editors | From $30/mo at the displayed Starter promotion; verify terms | $12/mo annual; five team members included |
| Campaign email | Marketing Hub, separate | Included (2,500 to 25,000 subs) |
| Online store | Payment links for simple sales; store integration for broader retail | Included |
| Smart content and CRM attribution | Professional, $500/mo | Not offered |
| Directories and moderated comments | HubDB on higher tiers | Included |
| SEO tooling | Built-in recommendations | free tools |
Payment-processor fees apply where a store exists. If the CRM rows are the point, HubSpot's price is the price of the right tool.
HubSpot and Grigora: public website references
These captures show each product’s public website. See the feature and pricing sections for capabilities and plan details.
Is Grigora the right HubSpot alternative for you?
Where each platform is the right spend.
For small businesses
A website, newsletter and store with five team members on Starter. Compare the scope with HubSpot’s current Starter offer and CRM features.
… for teams that outgrew the free tools
Count the people who need editing access and verify HubSpot’s promotion and renewal terms. Grigora Starter includes five team members, so a four-person team fits that allowance.
… for businesses that sell
Grigora includes a native catalogue and inventory workflow. HubSpot supports products and payment links; compare fulfilment, CRM and billing needs.
HubSpot is the right call if…
Marketing runs out of HubSpot's CRM, the website is a lead engine, and Professional's price is small next to the pipeline it feeds.
Which one is right for you?
Choose Grigora if…
- The included team-member allowance fits your editors
- You need a store and a newsletter in the plan
- You do not run marketing out of a CRM
- You want an AI-designed site without a developer
- You are an agency that resells
Choose HubSpot if…
- •Your marketing already lives in HubSpot CRM
- •You need personalised content and attribution
- •You have a marketing team and a Professional budget
How to switch from HubSpot to Grigora
Export website content and business data separately from HubSpot. HTML and blog exports do not carry a working CRM, tracking history or every dynamic feature. Test Grigora’s supported format and keep the CRM if it still runs sales. Preserve consent, unsubscribes and active payment agreements.
- 1
Decide what stays
Inventory the CRM, workflows, forms, attribution, payment links and subscriptions. Decide which systems remain in HubSpot; moving website pages is not a replacement for these business processes.
- 2
Start your Grigora site
Describe the business in a sentence and the AI generates a first draft with its own design.
- 3
Export the blog and contacts
Export blog and page content, then map it into supported Grigora formats. Import only opted-in marketing contacts with suppression records, keeping CRM records and activity history in their appropriate system.
- 4
Add the store
Add products to Grigora Commerce and connect Stripe or Razorpay.
- 5
Point your domain and redirect
Keep the current service active while testing the replacement. Preserve existing URL paths where possible, configure permanent redirects where you control the old address, and check canonicals, sitemaps, forms and checkout on mobile. Change DNS after these checks, then monitor errors and indexing before cancelling services you no longer need. Rankings can change during migration.
Why people look for a HubSpot alternative in 2026
HubSpot Content Hub integrates website content with CRM, forms and reporting. That integration can be valuable for a sales-led organisation. Teams evaluating it mainly as a website CMS should compare the needed features, included seats and product bundle with the cost of a managed website platform.
Seats, then tiers
HubSpot’s current Content Hub product page shows a Starter promotion from $10/seat/mo against a $20 reference rate, Professional from $500/mo including three seats, and Enterprise from $1,500/mo including five seats. Confirm eligibility, billing term, renewal and extra-seat prices in a current quote. Grigora Starter includes five team members, Pro 15 and Business unlimited. HubSpot Content Hub Starter is priced per seat, while Professional and Enterprise include seats and charge for additional access. Compare the actual roles and seat entitlements, including current promotions.
Payment tools and marketing email
Content Hub is not a full retail-store backend, but HubSpot does support a product library, payment links, invoices and recurring subscriptions. Its payment links can be embedded in pages. Grigora includes a native catalogue, inventory and store checkout; compare fulfilment and billing workflows rather than claiming HubSpot cannot sell. Marketing email capabilities live in Marketing Hub and free tools, or may be included in a suite bundle; check the actual package.
Built for a lead engine
Content Hub supports content tied to CRM records, forms, customer journeys and reporting. These can matter to small teams as well as larger marketing departments. Grigora serves a different need when the website, newsletter and store can operate with a simpler set of customer workflows.
How Grigora compares
Grigora prices by the site, not the seat, and includes the parts HubSpot sells as other Hubs or does not sell at all.
A plan with included team capacity
Grigora Starter is $12/mo billed annually and includes a website, CMS, newsletter with 2,500 subscribers, store and five team members. Pro and Business increase team and usage allowances. Compare those limits with the HubSpot seats, content features and connected Hubs your organisation needs.
Where HubSpot still wins
The CRM. If your marketing runs out of HubSpot's contact database and the website exists to feed it, Content Hub's personalisation and attribution are the reason to pay $500, and Grigora is not competing for that work.
Frequently asked questions
Grigora is a HubSpot Content Hub alternative for teams that want a website, newsletter and product store without adopting the wider CRM suite. HubSpot fits CRM-driven content, personalisation and sales workflows, including its payment-link tools. Compare seat allowances, current offers and required Hubs, and keep CRM records and automations separate from website migration.
HubSpot’s current Content Hub product page shows a Starter promotion from $10/seat/mo against a $20 reference rate, Professional from $500/mo including three seats, and Enterprise from $1,500/mo including five seats. Confirm eligibility, billing term, renewal and extra-seat prices in a current quote.
Content Hub is not a full retail-store backend, but HubSpot does support a product library, payment links, invoices and recurring subscriptions. Its payment links can be embedded in pages. Grigora includes a native catalogue, inventory and store checkout; compare fulfilment and billing workflows rather than claiming HubSpot cannot sell.
Campaign email is Marketing Hub, a separate product. HubSpot's free tools include a limited monthly send allowance with branding. Grigora includes email marketing in the site plan with 2,500 to 25,000 subscribers.
Grigora Starter includes five team members, Pro 15 and Business unlimited. HubSpot Content Hub Starter is priced per seat, while Professional and Enterprise include seats and charge for additional access. Compare the actual roles and seat entitlements, including current promotions.
HubSpot can export website HTML and blog data, while contacts have a separate export workflow. Test a sample against Grigora’s supported formats and rebuild layouts and integrations as needed. Preserve marketing consent and suppression records. Keep HubSpot CRM, active payment agreements and workflows if they still run the business.
Sources and comparison method
Published by Grigora, one of the products compared here. This is a comparison of public product documentation and published plans. Recommendations reflect the use cases described; they are not independent performance benchmarks. Homepage screenshots show how each product presents itself and do not establish feature availability.
Check the billing term, currency, regional availability, usage limits and add-ons before purchasing. A content export does not necessarily include the design, integrations or a working store. Migration steps need testing on your own site.
- HubSpot Content Hub product and pricing
Current Starter promotion and Professional/Enterprise starting quotes, with included seats.
- HubSpot payment links
Product/payment links, embedded checkout and recurring payments are available.
- HubSpot web-content export
Exported pages/content do not recreate the entire CRM and workflow configuration.
- Grigora pricing and included allowances
Annual and monthly prices, trial, team and usage allowances, newsletter tools and optional services.
Grigora references: plans and limits, commerce, MCP access, and help documentation.
Compare Grigora with other platforms
Make the switch from HubSpot to Grigora
Build a website, newsletter and store with published team and usage allowances. Try Grigora free, then choose the plan that fits.
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