The best HubSpot alternative for a website that does not need a CRM licence
HubSpot's Content Hub is a good CMS with a price list written for marketing departments: per seat on Starter, $500 a month for Professional. There is no store, and campaign email is another Hub. Grigora is the site, the newsletter and the store for $12 a month, with no seats to count.
Last updated September 2026
HubSpot Content Hub is what you buy when the website is one part of a marketing operation that already lives in HubSpot's CRM: smart content that changes by visitor, forms that feed pipelines, reporting across the funnel. For that team it is worth $500 a month. For a small business it is a CMS priced per seat, with no store, with campaign email in a different Hub, and with free tools that carry HubSpot branding. Grigora bundles the site, the newsletter and the store into one plan that does not care how many people log in.
- One price, regardless of how many people edit
- A store in the same plan as the site
- A newsletter included, not a separate Hub
- A CMS with directories and moderated comments
- An AI-designed first draft
- •Run marketing out of HubSpot's CRM already
- •Need personalised content driven by contact records
- •Have a marketing team and a Professional-tier budget
HubSpot alternatives at a glance
How the CRM-attached CMS platforms compare with all-in-one builders.
Swipe the table sideways to see every column
| Platform | Best for | Free plan | Starting price | Sales commission | Export your site |
|---|---|---|---|---|---|
| Grigora | Site, newsletter and store, one price | Yes | From $12/mo | 0% (processing only) | |
| HubSpot Content Hub | CRM-driven marketing sites | Yes, with branding | From $20/seat/mo | No store | Partial |
| Bitrix24 | CRM suite with a site module | Yes (limited) | From $49/mo | 0% (processing only) | Partial |
| Zoho Sites | Businesses inside the Zoho suite | Trial | From $5/site/mo | Store is Zoho Commerce | |
| Webflow | Designer-grade builds with CMS | Yes | From $15/mo | 0% (2% on Ecommerce Standard) | Partial |
| WordPress | Maximum plugin choice | Software is free | Hosting + plugins | 0% (processing only) |
List pricing (billed annually) as of September 2026. HubSpot Content Hub Starter is priced per seat. Verify current pricing on each provider's site.
Why people switch from HubSpot to Grigora
The friction points Content Hub users hit when the website is not a marketing department.
The seat count
Every editor is a seat, and the invoice grows with the team rather than the site.
The $500 step
The features worth having sit on Professional. For a small business that is a leap, not a tier.
No shop
HubSpot cannot sell products. The store is an integration with a different platform.
The newsletter is another Hub
Campaign email is Marketing Hub. The site plan does not include it.
What HubSpot does well
- Best-in-class CRM-driven personalisation and attribution
- A mature blog and content-marketing toolset
- A generous free tier and a large partner ecosystem
- Strong support on paid tiers
Where HubSpot falls short
- Starter is priced per seat
- Professional starts at $500 a month
- No online store
- Campaign email is a separate Hub, and free tools carry branding
Grigora vs HubSpot Content Hub at a glance
The seat is the unit HubSpot counts. Grigora counts sites.
Content Hub CMS
All-in-one platform
Grigora vs HubSpot: feature by feature
A category-by-category breakdown, pricing, AI, design, e-commerce, email, SEO, performance, and support.
Per seat versus per site
Grigora winsContent Hub Starter is priced per seat, so a site edited by four people costs four times a site edited by one. Professional includes three seats at $500 a month and charges from $45 for each more. Grigora prices by site and lets as many people edit as the business needs.
| Feature | Grigora | HubSpot |
|---|---|---|
| Unit of pricing | Site | Seat |
| Entry plan, one editor | $12/mo | $20/mo |
| Entry plan, four editors | $12/mo | $80/mo |
| Professional tier | $20/mo (Pro) | $500/mo, 3 seats |
| Extra seat on Professional | $0 | From $45/mo |
Takeaway: HubSpot's price grows with the team. Grigora's does not.
CRM-driven content
HubSpot winsThe honest category. Content Hub's reason to exist is the CRM underneath it: pages that change by who is looking, forms that create contacts, reporting that follows a visitor to a deal. Grigora has none of that and does not pretend to.
| Feature | Grigora | HubSpot |
|---|---|---|
| Smart content by contact record | ||
| Forms into a CRM pipeline | Built-in forms | |
| Attribution reporting | Site analytics | Best in class |
| Membership and gated content |
Takeaway: If the website is a lead engine feeding a sales team, this category decides it for HubSpot.
Selling on the site
Grigora winsHubSpot has no online store. Commerce means an integration with a store platform, and HubSpot's own payments tooling is about invoices and quotes rather than a catalogue. Grigora's store is native on every plan.
| Feature | Grigora | HubSpot |
|---|---|---|
| Native store | ||
| Catalog, variants and stock | Integration | |
| Digital downloads | Integration | |
| Platform commission | 0% | Not applicable |
Takeaway: HubSpot can invoice a deal. It cannot run a shop.
Newsletter & email
Grigora winsCampaign email is Marketing Hub, a separate product; HubSpot's free tools include a limited monthly send allowance with branding. Grigora includes the list, the campaigns and the automations in the site plan.
| Feature | Grigora | HubSpot |
|---|---|---|
| Email in the site plan | 2,500 to 25,000 subscribers | Free tools, limited and branded |
| Full campaign platform | Included | Marketing Hub, separate |
| Automation and segmentation | Included | Marketing Hub tiers |
| Signup forms tied to the site |
Takeaway: On HubSpot the newsletter is another Hub. On Grigora it is in the plan.
Design & the editor
Grigora winsContent Hub's drag-and-drop editor is capable and its themes are professional, in the way marketing sites are professional. Grigora generates a design direction from your description and gives you 131 templates and a block editor without a developer in the loop.
| Feature | Grigora | HubSpot |
|---|---|---|
| AI first-draft site | AI assist | |
| Templates | 131 | Theme marketplace |
| Custom themes | Custom code injection | Developer-built |
| Editing without a developer | Within the theme |
Takeaway: HubSpot's editor is good once a developer has set the theme. Grigora skips that step.
Blog & content
Even matchHubSpot's blog is mature, with authors, tags, scheduling and SEO recommendations built for content marketing teams. Grigora adds directories and moderated comments with admin replies, and an AI writer.
| Feature | Grigora | HubSpot |
|---|---|---|
| Blog editor depth | Full CMS editor | Full, marketing-oriented |
| Directories and collections | Built in | HubDB, higher tiers |
| Comments and moderation | Included, with admin replies | Basic |
| AI blog writing | AI assist | |
| SEO recommendations | 210 tools | Built in |
Takeaway: Both are real content platforms. Grigora is cheaper to run one on.
The free tier
Even matchHubSpot's free tools are generous in scope and carry HubSpot branding on pages and email. Grigora's free plan is smaller in scope and unbranded in the same way.
| Feature | Grigora | HubSpot |
|---|---|---|
| Free plan | ||
| Users on free | Roles | Up to 2 |
| Branding on free | Grigora subdomain | HubSpot branding |
| CRM on free |
Takeaway: HubSpot's free tier is a funnel into the CRM. Grigora's is a funnel into a site.
Agencies & white label
Grigora winsHubSpot runs a large solutions-partner programme; agencies implement HubSpot for clients and the client sees HubSpot. Grigora sells White Label at $199/mo, less than half of Content Hub Professional.
| Feature | Grigora | HubSpot |
|---|---|---|
| Resell under your own brand | $199/mo White Label plan | |
| Partner programme | Solutions partners | |
| Cost per client site | One subscription | Seats or a Hub |
Takeaway: HubSpot partners implement. Grigora agencies resell.
Ownership & export
Even matchHubSpot exports blog content and contacts; themes are developer assets that can be moved with effort. Grigora exports content. Neither hands over a working site.
| Feature | Grigora | HubSpot |
|---|---|---|
| Export blog content | ||
| Export contacts | ||
| Move the design elsewhere | Rebuild | Rebuild or re-theme |
| Support | Email, priority on higher plans | Paid tiers, phone on higher |
Takeaway: Comparable. HubSpot's support is stronger on paid tiers.
Grigora vs HubSpot Content Hub pricing
HubSpot counts seats. Grigora counts sites.
Website, newsletter & store in one plan
Annual rates shown. No per-seat pricing; the CMS, newsletter and store are included on every plan.
Content Hub, per seat then per tier
HubSpot Content Hub pricing as listed 2026-09-02 on hubspot.com/pricing/content. No store on any tier; campaign email is Marketing Hub, sold separately.
Grigora Starter at $12/mo includes the store and the newsletter for any number of editors. HubSpot Content Hub Starter at $20 per seat includes neither, and the tier with its best features is $500.
The real cost: Grigora vs HubSpot
A small business site with three people editing, a newsletter and a shop.
| What you pay for | HubSpot | Grigora |
|---|---|---|
| CMS, three editors | $60/mo on Starter | $12/mo (all-in) |
| Campaign email | Marketing Hub, separate | Included (2,500 to 25,000 subs) |
| Online store | Integration with a store platform | Included |
| Smart content and CRM attribution | Professional, $500/mo | Not offered |
| Directories and moderated comments | HubDB on higher tiers | Included |
| SEO tooling | Built-in recommendations | 210 free tools |
Grigora vs HubSpot, side by side
HubSpot sells a CMS to a marketing team. Grigora sells a site to a business.
Is Grigora the right HubSpot alternative for you?
Where each platform is the right spend.
Best HubSpot alternative for small businesses
A site, a newsletter and a store for $12, with no seats to count and no CRM licence to justify.
… for teams that outgrew the free tools
The branding had to go, and Starter per seat for four people was $80 a month for a CMS. Grigora is $12 for the same four people.
… for businesses that sell
HubSpot has no store. Grigora's is native with 0% platform commission.
HubSpot is the right call if…
Marketing runs out of HubSpot's CRM, the website is a lead engine, and Professional's price is small next to the pipeline it feeds.
Which one is right for you?
Choose Grigora if…
- You want one price regardless of editors
- You need a store and a newsletter in the plan
- You do not run marketing out of a CRM
- You want an AI-designed site without a developer
- You are an agency that resells
Choose HubSpot if…
- •Your marketing already lives in HubSpot CRM
- •You need personalised content and attribution
- •You have a marketing team and a Professional budget
How to switch from HubSpot to Grigora
HubSpot exports blog content and contacts cleanly. Pages are rebuilt, which the AI draft makes quick. If the CRM stays, keep it and move the site.
- 1
Decide what stays
If sales runs on HubSpot CRM, keep it and move only the public website. If not, it is a straight replacement.
- 2
Start your Grigora site
Describe the business in a sentence and the AI generates a first draft with its own design.
- 3
Export the blog and contacts
Export blog posts into Grigora's CMS and contacts into the built-in newsletter.
- 4
Add the store
Add products to Grigora Commerce and connect Stripe or Razorpay.
- 5
Point your domain and redirect
Connect your domain and redirect old URLs so rankings carry over, then release the Content Hub seats.
Why people look for a HubSpot alternative in 2026
HubSpot's Content Hub is a serious CMS attached to a serious CRM, and the pricing reflects the second half of that sentence. Businesses that arrive for the CMS and never needed the CRM find themselves paying for both.
Seats, then tiers
Starter is $20 per seat per month on an annual commitment. A four-person team is $80 a month for a website. Professional, where smart content and HubDB live, is $500 a month with three seats included and more from $45 each. Enterprise is $1,500. These are marketing-department numbers.
No store, and the email is elsewhere
Content Hub has no online store; selling means integrating a store platform. Campaign email is Marketing Hub, a separate product. The free tools include a limited send allowance and HubSpot branding on everything.
Built for a lead engine
Content Hub's best features assume a website whose purpose is to create contacts for a sales team: personalisation by record, forms into pipelines, attribution through to revenue. That is a specific kind of website, and most small businesses do not run one.
How Grigora compares
Grigora prices by the site, not the seat, and includes the parts HubSpot sells as other Hubs or does not sell at all.
One price, any team
Starter at $12 a month billed annually includes an AI-designed site, the CMS with directories and moderated comments, a newsletter with 2,500 subscribers, and a store with no platform commission on your own gateway, edited by as many people as the business needs.
Where HubSpot still wins
The CRM. If your marketing runs out of HubSpot's contact database and the website exists to feed it, Content Hub's personalisation and attribution are the reason to pay $500, and Grigora is not competing for that work.
Frequently asked questions
For small businesses that want a site, a newsletter and a store at one price regardless of editors, Grigora is the strongest all-in-one HubSpot alternative from $12/mo. For marketing teams running out of HubSpot's CRM, Content Hub's personalisation and attribution keep it the better fit.
As listed in September 2026, HubSpot offers free tools for up to 2 users with HubSpot branding, Content Hub Starter at $20 per seat per month on an annual commitment, Professional from $500 per month including 3 core seats with extra seats from $45, and Enterprise from $1,500 per month including 5 seats.
No. HubSpot has no store; selling means integrating a separate commerce platform. Grigora includes a store on every plan with 0% platform commission.
Campaign email is Marketing Hub, a separate product. HubSpot's free tools include a limited monthly send allowance with branding. Grigora includes email marketing in the site plan with 2,500 to 25,000 subscribers.
Starter is priced per seat. Professional and Enterprise include a number of core seats and charge for additional ones. Grigora prices by site and does not charge per editor.
Blog posts and contacts export cleanly into Grigora's CMS and newsletter; pages are rebuilt, which the AI draft makes quick. Businesses that keep HubSpot CRM for sales can move only the public website.
Compare Grigora with other platforms
Make the switch from HubSpot to Grigora
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