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Bold Text Finder

See every bold phrase on a page.

41K+
URLs scanned
~3s
Avg scan time
99.2%
Extraction precision
4.8/5
Trustpilot rating

How to use the Bold Text Finder, step by step

Real screenshots of the current tool, using sample inputs. Long results are shown as a preview.

  1. 1

    Add your input

    Paste or type into the field Bold Text Finder works from.

    Bold Text Finder in its default state before the walkthrough
  2. 2

    A page URL in place

    With a page URL entered, Bold Text Finder is ready to run.

    Bold Text Finder with sample input or settings in place
  3. 3

    Review the result

    Select Scan page to run the tool. This screenshot shows the result returned for the sample input.

    Bold Text Finder showing its actual result with sample inputs

How It Works

1
Paste the URL
Drop in any publicly accessible page - your own or a competitor's SERP leader.
2
Run the scan
Our crawler fetches the page, hydrates JS for up to 2 seconds, and extracts <b> and <strong> text.
3
Review the phrases
See every bolded phrase in document order. Copy or download the list as .txt.
4
Act on the findings
Compare with intended keywords, fix emphasis gaps in your CMS, and re-scan.

Original Research: Bold Density vs Rankings

We analyzed 3,500 URLs across 40 competitive SERPs in March 2026. Each page was grouped by bold-phrase density and scored on average rank and organic CTR.

Emphasis StrategyAvg RankOrganic CTRNotes
No bold (plain text)22.32.1%Emphasis signal missing
1-2 bold phrases per 1,000 words17.82.8%Under-utilized
3-6 bold phrases per 1,000 words11.44.6%Sweet spot
7-15 bold phrases per 1,000 words14.23.9%Diluted emphasis
15+ bold phrases per 1,000 words21.72.4%Reader-hostile

Source: Grigora SERP study, March 2026. n = 3,500 URLs across 40 competitive keywords. Rank is 90-day rolling average in US.

Platform Integration Guides

WordPress

  1. 1.Open your published post and copy the URL from the browser.
  2. 2.Paste into the tool and scan.
  3. 3.Compare the extracted list against your intended keywords.
  4. 4.Edit the post in Gutenberg, selecting and bolding missing terms.
  5. 5.Update and re-scan to confirm.

Webflow

  1. 1.In Webflow Designer, publish your draft to the staging domain.
  2. 2.Copy the staging URL.
  3. 3.Run the scan - tool handles JS-rendered content.
  4. 4.Return to Designer and adjust Rich Text elements to wrap target keywords with <strong>.
  5. 5.Republish and re-scan.

Ghost

  1. 1.Paste your post URL (works for both preview and published).
  2. 2.Run the scan and export the list.
  3. 3.In Ghost editor, use Markdown bold (**term**) which Ghost converts to <strong>.
  4. 4.Update the post and verify with a re-scan.

Next.js / React

  1. 1.For static pages, the tool reads hydrated content.
  2. 2.If you use MDX, remember that **term** compiles to <strong>.
  3. 3.For dynamic routes, pass the exact published URL, not localhost.
  4. 4.Re-run after deploy to verify SSR includes your bold terms.

Shopify

  1. 1.Copy the product or blog URL from your Shopify storefront.
  2. 2.Run the scan.
  3. 3.In Shopify Admin, edit the description using the rich-text bold button.
  4. 4.Save and re-scan. Shopify caches for 60 seconds - wait before re-scanning.

Who Uses This Tool

SEO consultants

Need

Client site content audits

How

Feed the client's top 20 URLs. Flag pages with 0 bold spans, or pages over-bolding (20+). Both are emphasis failures.

Outcome

Audit deliverable in 30 minutes instead of a 4-hour manual review.

Content writers

Need

Emphasis QA before publish

How

Run your draft's staging URL. Confirm you bolded the 3-6 intended keywords and no filler.

Outcome

Consistent emphasis discipline across a team.

Competitor analysts

Need

Reverse-engineering SERP leaders

How

Run the top 3 ranking URLs. Pull their bold phrases into a spreadsheet. Build a term cluster of what competitors chose to emphasize.

Outcome

Fast keyword-gap insight without expensive research tools.

Technical SEOs

Need

Post-migration QA

How

Compare pre-migration and post-migration bold counts per URL. Emphasis loss is a common migration bug.

Outcome

Catch emphasis regressions before they hurt rankings.

Content editors

Need

Style guide enforcement

How

Scan 20 recent posts weekly. If any post bolds more than 8 phrases or fewer than 2, flag for revision.

Outcome

On-page emphasis stays within your style guide automatically.

Agencies

Need

Monthly client reports

How

Include a "bold phrase evolution" chart. Show which key terms your team has progressively emphasized over the quarter.

Outcome

Tangible deliverable that justifies monthly retainers.

Common Issues and Fixes

The 8 most common scraping issues and exactly how to resolve each in under a minute.

Tool returns empty list
Cause

Page uses CSS-only bolding or the content loads after 2s hydration.

Fix

Confirm emphasis is in a <b> or <strong> tag via View Source. If CSS-only, update your templates to use semantic tags - you are losing a ranking signal otherwise.

Error: "robots.txt blocks scraping"
Cause

Target site disallows automated access.

Fix

Respect the site's robots.txt. For your own sites, add our crawler user agent (Grigora-ToolsBot) to the allowlist or use the authenticated Grigora suite.

Error: "Cloudflare challenge"
Cause

Aggressive bot protection on the target site.

Fix

Use a paid Grigora plan with residential routing, or manually save the page HTML and upload. We cannot bypass security measures from the free tool.

Duplicate phrases in output
Cause

The same bold phrase appears multiple times on the page.

Fix

Current free version deduplicates by default. If you want occurrence counts, export and use a spreadsheet COUNTIF across the raw HTML.

Phrases with trailing punctuation
Cause

The source page includes punctuation inside the <strong> tag.

Fix

This is expected - we preserve the exact content. Strip punctuation in post-processing if your workflow requires clean terms.

Non-English pages return garbled characters
Cause

Target page served with wrong encoding header.

Fix

Usually caused by legacy ISO-8859-1 pages. Open View Source on the page, copy, and paste into the tool (manual mode). Unicode pages work fine.

Tool reports success but seems to miss phrases
Cause

Bold tags nested inside other formatting (e.g., inside a <nav> or <aside> that is visually hidden).

Fix

We only extract from main content areas. Hidden nav bold text is likely SEO dead weight anyway - verify your visible content is marked up properly.

Request times out on large pages
Cause

Page exceeds 2 MB or has 500+ bold spans.

Fix

Split the page by section. Our limit is set to protect other users; for programmatic audits of 100+ URLs, use the Grigora API.

Grigora vs Dedicated Crawlers

FeatureGrigoraScreaming FrogSitebulb
PricingFree, unlimited$99/mo (Screaming Frog)$119/mo (Sitebulb)
Works without installYes, browserNo, desktop appNo, desktop app
JS rendering supportYesYes (headless)Yes
Single-URL scan speed~3 seconds~10 seconds~8 seconds
Export formatsCopy, .txtCSV, XLSXCSV, PDF
DeduplicationYesConfigurableYes
Signup requiredNoYes (license)Yes (license)
API accessPaid planPaid planPaid plan

Why Emphasis Still Matters in AI Search

Answer engines parse semantic HTML to decide which passages to cite. Bold tags are one of the strongest structural hints about "this is the key phrase". Pages audited and corrected with this tool get pulled into AI Overviews at a higher rate.

Passage ranking signal

Google's passage ranking weights emphasized phrases more heavily in passage scoring.

LLM retrieval precision

Perplexity and ChatGPT Search use bold tags as entity anchors when chunking pages.

Scannability → dwell

Readers skim to bold. Longer dwell improves both SERP and LLM citation rates.

GRIGORA SEO SUITE

Audit emphasis across your whole site

The Grigora suite crawls unlimited URLs, flags under- and over-bolded pages, and suggests exact phrase fixes. Built for site-wide audits, not one page at a time.

Start Free Trial See Pricing
  • Site-wide emphasis crawl
  • Under/over-bolding flagged
  • Phrase recommendations per URL
  • CSV + API export

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Frequently Asked Questions

Every text span wrapped in a <b> or <strong> HTML tag on the target URL. It deduplicates so you see each unique phrase once and ignores inline icons or image alt text.
Yes, but as a secondary signal. Google still uses emphasis tags as a hint about passage importance for the helpful-content and passage-ranking systems. Overdoing it (every paragraph) is ignored; strategic bolding on 3-6 key phrases per 1,000 words still moves the needle.
It reads the server-rendered HTML plus up to 2 seconds of hydrated DOM. Most React, Next.js, and Vue sites work. Heavy client-only SPAs with slow hydration may undercount; in that case, export the page from View Source and paste manually.
Any publicly indexable URL works. Pages behind auth, robots.txt blocks, or Cloudflare bot protection will fail gracefully with a clear error.
Unlimited runs for the free tool. We throttle at 30 requests per minute per IP to prevent scraper abuse - real users never hit this.
Yes. Copy all as plain text or download as .txt. CSV export with position indices is available in the paid Grigora SEO suite.
Feed the top 3 SERP results for your target keyword. The bold phrases are the terms competitors chose to emphasize - often synonyms, entities, or variations you might be missing.
Yes. Phrases appear in document order, so you can track emphasis pacing across the page. Tools that sort alphabetically lose this structural signal.
Those are italic, not bold, and are excluded. Emphasis type matters to search engines - our tool stays strict to <b> and <strong> to match how crawlers treat the page.
No. We only extract semantic tags. CSS-bold styled text without <b>/<strong> wrapping is invisible to crawlers and therefore invisible to us - which is usually what you want for audits.
Our Q1 2026 benchmark against 1,000 hand-annotated pages showed 99.2% precision and 98.7% recall. The misses are almost always lazy-loaded paywall content.
Yes. Bolded phrases should match the entity types Google rewards (authors, dates, stats, primary sources). Audit your own pages to check emphasis aligns with trust signals, not promotional copy.
Reviewed by editorial
Grigora Editorial

Last updated November 2026. Precision and recall benchmarks sourced from our internal 1,000-page gold set. Crawler respects robots.txt and rate limits.

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